Introduction

In a recent podcast Saurabh Agrawal, the “founder and CEO of DAIOM”, featured on the most talented “SEO expert Amit Tiwari’s YouTube channel”. They discussed Omni Channel marketing concepts with Growth Analysis that big brands follow and how one can multiply the overall profit from an existing customer.

Also they put their valuable insights on the career options in digital marketing apart from the SEO which we have covered in the tail part of this post. Without delay let’s delve into the highlights of the podcast.

Table of Contents

Key Highlights of the Podcast

We have shared here the key highlights discussed in the podcast about analytics, Omni Channel marketing, Customer Retention Marketing (CRM) consumer behavior and more importantly how to multiply the profitability from one customer. Read this article till the end to avoid missing any of the points of this podcast.

Omni Channel Marketing 

Omni channel means that the company has to create its presence both online and offline. Like if a customer watches an ad of a particular thing then he might purchase it either from any online marketplace or by visiting a physical store offline. Many big brands do alike like LensKart, W, BiBa, Aurelia, Ragriti and many others. Users can visit the store and check the sizes to select the stuff from a nearby store. Here local SEO plays a vital role, refer to the following lines about local SEO..

Importance Of Local SEO

At this place local SEO works to attract the customers. If anyone plans to purchase something, they must look at the reviews and ratings of the online stores and select the one to visit whose ratings are high, photos available and more importantly the reviews of existing customers. Local SEO optimizes your online visibility for near me queries at the local level.

LensKart is a good example of Omni channel and is a unique case because it is a big company now but was a startup 2 years back. It has both online presence and offline stores, thus users may buy from anywhere. It also helps to increase brand trust and ultimately to maximize revenue.

Growth Marketing vs Brand Marketing

To represent something amongst others to either selling goods and services, collecting data, or just to make the people aware of is called Marketing. It has two major parts one is Brand Marketing and another is Growth Marketing. You may go through the following information about each respectively.

Growth Marketing

Analytics plays a very important role in Growth marketing by analyzing the data. It has been in the picture for the last few years. The concept of growth marketing has started to grow the companies. Growth marketing helps companies to drive business and profit. It is very sales driven marketing and can be done by either paid or organic. That means one can run the paid ads to grab the targeted audiences or can be done by posting reels on social media or via writing a post organically. The main motto is to maximize profit.

Brand Marketing

Brand marketing is to create the purpose  of creating Brand Image, its visibility and popularity. Though it can not measure in numbers as it is intangible but increases the brand awareness. Big brands spend a lot of their money to stand alone in the crowd by brand marketing.

Career Options In Digital Marketing

Saurabh explained digital marketing is a vast field and there are many career options apart from SEO which we have listed after a short intro of the techniques used in marketing as it is a very vast field. If someone wants to spend his entire life then it is a great place to be. It can be defined as P.O.E.M. i.e.

Paid

In Marketing field, the first area is Paid Marketing in which money is being spent to run Google ads, Facebook ads, LinkedIn ads, YouTube ads, Instagram ads to target the correct audience.

Anyone can make a career by specializing in a specific platform amongst these to run ad campaigns. Apart from it data analyst, graphic designer are the career options.

Organic

The second one is Organic and which is also called sustainable marketing. Like if I have created a website which will grow organically over the time by putting in quality content. When it ranks well you may grab the visitors by push notification, WhatsApp channels, Instagram or for email marketing. You don’t have to spend money on this but the time and effort.

The same applies on a YouTube channel or any social profile to grow organically and collect the visiters or sell something.

If we look at the example, if a big brand used to run an ad campaign earlier then the majority of the ad budget had to be consumed by the celebrities and the rest of the money by TV channels. But now the scenarios are different, a creator can post on snapchat, reels on Facebook and Instagram, e-mail. That means the presence must be everywhere by posting two reels or four posts in a day.

Here the creators have an opportunity to sharpen their skills in any of the related field and become an expert of. Following are the major options:

• Graphic designer

• Video editor

• Content Writer

• Script Writer

• Ad expert (in any of the above described platform)

• Email marketing expert

Importance Of Analytics in Marketing

Saurabh said entire digital marketing requires analytics to know the profitability and areas to maximize the performance and revenue. Analytics helps to know how much to be spent in paid campaigns and surplus the business by running campaigns over the organic.

One has to focus more on analytics to maximize the profit and revenue as all these are interlinked. Google analytics is the main key to success in any of the field whether it is paid ad campaigns, social media, organic growth. It helps to understand the audience and its behaviour and a good analyst can plan the future marketing style accordingly.

Role Of Generative AI

He explained previously the AI was used to forecast weather, traffic predictions and other mathematical calculations. It was also used to take out the similar keywords to run ads campaigns to grab the targeted customers. But now it is generative AI after the emergence of ChatGPT is widely used to write the content.

Customer Retention Marketing (CRM)

Customer Retention Marketing is to retain the customer for a long association. It is very important to retain an existing customer for lifetime to satisfy the requirements like offering a good product, and good services. A satisfied customer may not just revisit himself but can introduce new customers too whether from his own family or outside by mouth publicity.

Customer retention marketing focuses on understanding and engaging existing customers to increase their lifetime value, this is called Customer Lifetime Value (CLTV).

Many companies don’t focus on CRM but it is very important to run a profitable scale from an existing customer for lifetime. Like a satisfied customer may buy the stuff for his mother, wife, son, daughter and can also recommend it to his friends. Reach out to the new users is important but to retain the existing user for lifetime is more important.

Conclusion

Saurabh briefly explained as above thast any business runs effectively with proper marketing efforts and it is very important to know the objective for which it is going to be planned either for brand awareness or the business by the end of the day. And the most important part in marketing is analytics to know the data and repeat the customers at the bottom also to grab new customers by various marketing tactics