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Something shifted this year, and I don’t think most brands have fully caught up to it yet. For the last decade, “search” meant Google. You optimized a page, you ranked, you got a click, and that click was the whole game. ChatGPT is breaking this model as more people are…

There was a time when the run-up to 15th August looked like planning a flag hoisting and picking which patriotic film to watch that evening. Now, for most D2C brands, it looks like a month-long sprint: banner calendars locked in June, countdown timers live by July, and “biggest sale of…

On an average there are approximately 70-80 apps on our phones. Building an app feels like the obvious next step in an omnichannel world. Everyone has one, leadership assumes you need one, and getting it live feels like real progress. After all, consumers spend 3.5–4+ hours a day inside apps, check…

A few weeks ago I was speaking with a doctor who runs her own clinic. She said something that stayed with me. As a regular doctor, your job is the patient in front of you. But the moment you run your own practice, the job doubles. You are now managing…

Over the last ten months I’ve been managing Dilse Omni, our podcast, and most of that time I’ve been obsessed with the analytics. Sitting with the numbers after every episode, trying to work out what held people and what lost them. A lot of it was being wrong about which…

There’s a saying in business that every founder eventually learns the hard way: “Top line is vanity, bottom line is sanity, cash in the bank is reality.” Most product businesses chase revenue first. Then they work on profitability. But even after cracking both — many still struggle with cash. Why?…

Growing up, when someone said shoes, Bata was the first name that came to mind. Then came the Nike, Adidas, and Puma phase. And over the last few years, we’ve seen a wave of D2C brands enter the market, each with its own story and promise. But one problem never…

Influencer marketing has become a non-negotiable part of every brand’s playbook, and the market is growing in leaps and bounds. India went from 0.96 million creators in 2020 to 4.12 million in 2025. But ask most brands about the actual results, and the excitement fades fast. Now here’s the reality:…

Is the future of marketing agentic? I’ve been asking myself this question ever since my conversation with Sidharth Gopalakrishnan, COO of Netcore, on DilSe Omni Talks. And the honest answer is more nuanced than the hype suggests, but far more compelling than the skeptics admit. Here’s the thing. Generative AI is…

In this episode of DilSe Omni, Ankur Khaitan, Principal at Fireside Ventures, shares how India’s leading venture capital firms evaluate consumer brands, why omnichannel has become non negotiable, and what founders must do to build iconic businesses in the next decade. I went into this conversation with a simple question…

If I ask you to name a fast fashion brand — NEWME, H&M, Zara come to mind instantly. But here is something worth pausing on. India is not a Western fast fashion market. India is ethnic at its core. Spend any time in an Indian city today and you will…

Two years ago, using AI at work still felt like a bit of an experiment. You’d try something, mention it to a colleague, maybe feel a little clever about it. Now it’s just part of the day — for pretty much everyone, in pretty much every field. The novelty wore…