Know your Audience & Market Better with the Customer v Consumer Paradigm
Introduction Any digital marketing campaign is built around the customer which is the audience. We look at the data to identify them. But is it
How can Ecommerce brands decide when to launch their own app?
Is your e-commerce brand stuck in the mobile website era?
Stuck in mobile website land? Everyone’s shopping on apps these days, and yours could be the next big thing. ️Read here to discover why and how to build your app strategy! ➡️
How To Drive Store Footfall In An Omnichannel Digital World?
In the offline retail world, driving footfall to offline stores is a real challenge for businesses.
Online influences to store traffic is REAL and globally search queries for “near me” have increased by a whopping 200% on Google Search!
Driving Business Impact through Social Media Marketing
Social Media marketing is key channel for marketers and they struggle to drive business impact. This post helps understand how to drive impact from social media.
Offline is the new luxury: Zudio
Explore how Zudio has disrupted offline retail, captivates the young generation, and thrives in the competitive landscape of fast fashion.
Gen AI in Marketing: Revolutionizing the Digital Landscape
Discover how the transformative power of Generative AI in marketing is reshaping strategies, enhancing efficiency, and driving customer engagement. Dive into the future of marketing with Gen AI.
Decoding Marketing and Analytics in the D2C and Omni-Channel World
In a recent YouTube podcast “Decoding Marketing and Analytics in D2C and Omni channel world”, Saurabh Agrawal, the founder and CEO of DAIOM, shared invaluable insights into the evolving landscape of the Direct-to-Consumer (D2C) industry.
Welcome to the Cookieless World in 2024
With third party cookies expected to phase out sooner due to privacy concerns, the marketers need a blueprint to operate in a cookieless era.
Starting 2024, Google will switch off cookies for 1% of the Chrome users and test the new Privacy Sandbox method.
5 Trends to watch out for Marketers in 2024
Discover how AI-driven strategies, first-party data utilization, and customer-centric approaches are reshaping the marketing landscape for enhanced engagement and brand loyalty. Stay ahead in the dynamic world of marketing by embracing innovation and personalized experiences.
Location Tricks: Why Stores Cluster?
Unlock the Mystery of Competitor Clustering & Omnichannel Mastery. Learn why brands co-locate & maximize your Omnichannel strategy.
A Data-Driven Journey of Saurabh Agrawal: From American Express to Founding DAIOM
Explore key insights from Saurabh Agrawal’s impactful session on data analytics and entrepreneurship, focusing on customer value, data-driven decision-making, and continuous learning. Discover the power of data in driving business growth and innovation.
Driving efficient growth with Affiliate marketing
Discover the power of affiliate marketing in driving growth and expanding your customer base. Learn how it works, its advantages, types, pricing models, success metrics, execution strategies, and how UPI apps are revolutionizing affiliate marketing.