Decathlon’s Omni Channel experiments with Endless Aisle powered by QR codes
Decathlon, the renowned sports retailer, has taken the retail industry by storm with its product quality and customer first approach. There are more than 100 stores in India alone.
But for them too scaling not only offline is key , but also introduce Online and drive Omni channel commerce.
Over the 1-2 years, Decathlon has been innovative implementation of Omni Channel especially driving customers coming into stores to get habitual of Online channel through the introduction of Endless aisle.
Endless aisle bridges the gap between in-store and online shopping experience helping customer access entire store & online inventory through website or app devices.
It is impossible to keep all the products, size and variants in the store. An Endless Aisle approach helps to provide an endless inventory visibility thru the online channel. This integration ensures that if a product is not available in the store, customers can still order it online immediately. This approach enhances customer satisfaction by offering a seamless shopping experience across different channels, ensuring they can always find what they need, whether in-store or online.
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5 Key QR use cases which Decathlon has done well
1. QR on All Products for Easy Product Verification
Decathlon has strategically placed QR codes on all their products, enabling customers to scan and access detailed product information, such as specifications, reviews, and pricing. This empowers shoppers to make informed decisions and enhances their overall shopping experience. With a simple scan, customers can quickly verify the authenticity and quality of the product before making a purchase.
2. QR for Product variant and Choices
This is my favourite one. Decathlon has smartly done visual display of the product description and color variant by letter people choose the color or the size. This is done especially on bicycles and badminton rackets. The unique thing is the product display description and innovation in the formats.
3. Buy online & pickup from Store
Recognizing the importance of convenience, Decathlon offers a “Buy Online, Pickup In-Store” option for customers. This feature allows shoppers to make their purchases online and collect them at their preferred Decathlon store, eliminating the hassle of waiting for deliveries or paying additional shipping fees. By seamlessly integrating their online and offline channels, Decathlon ensures a smooth and efficient shopping experience for its customers.
4. Capturing Google Store Ratings
Decathlon understands the significance of google Rating feedback in building trust and credibility. To showcase their commitment to transparency, they have incorporated Google Store ratings into the store especially at the large TV at the entrance.
5. QR Codes on Shopping Bags
Decathlon goes the extra mile by utilizing QR codes on their shopping bags. These QR codes provide customers with easy access to the App .
Closing Thoughts
Decathlon’s experimentation and digital-first mindset have truly setting standards for the retail industry not only with the customer and product centricity but also with Omni channel approach.
By seamlessly integrating their online and offline channels through the implementation of Omni Channel with Endless aisle, Decathlon has created a shopping experience that is convenient, efficient, and personalized.
The smart use of QR codes further enhances the overall shopping experience, allowing customers to access product information, make purchases, and unlock exclusive rewards with a simple scan.
As the retail landscape continues to evolve, Decathlon’s innovative approach serves as a testament to their commitment to staying ahead of the curve and delivering exceptional customer experiences.
Note : These are observations and thoughts by the author and have no engagement with the brand.
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Also, Do feel free to check out our latest case study on Zudio: Offline Is The New Luxury.
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