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Some brand campaigns entertain for a week. A rare few become part of culture. Hari Sadu belongs to that second category. When I spoke with Sanjeev Bikhchandani on my podcast Dilse Omni, what stayed with me was not just the nostalgia of a legendary Naukri campaign. It was the discipline behind…

Some podcasts are interviews. Some are masterclasses. My conversation with Padma Shri Sanjeev Bikhchandani on DilSe Omni Talks was unquestionably the latter.  Sanjeev Bikhchandani is the founder of Info Edge — the company behind Naukri.com, 99acres, Jeevansathi, and Shiksha. He is also one of India’s most celebrated and patient venture investors,…

Every D2C founder eventually reaches the same milestone: Should we open our first store? It’s one of the most exciting decisions in a brand’s journey—but it’s also one of the easiest ways to burn capital if approached without a clear strategy. India’s retail market is projected to grow from nearly $1…

I was reading HubSpot’s State of Marketing 2026 report — a survey of over 1,500 marketers across North America, Europe, Asia, and Australia — and two numbers, sitting right next to each other, caught my attention 61% of marketers say marketing is going through its biggest disruption in 20 years. And in the same breath, 61%…

I’ve been spending a lot of time with AI tools lately — across research, content, briefs, and competitive analysis. And the more I use them, the more one thing stands out: not all of them are built the same.  There are broadly three categories.  Generic tools — Claude, ChatGPT, Gemini. Blank…

Here’s something that happens a lot when we work with brands. A founder pulls up their loyalty dashboard. Lakhs of enrolled members. A good redemption rate. Tier distribution that looks healthy on paper. Then we look at the cohort data together. Month-three drop-off is steep. Most repeat purchases happened only…

A few years ago, when a brand wanted to reach a customer, it sent an email. Today it sends a WhatsApp message, runs an Instagram ad, fires a push notification, and retargets the same person across the internet. Somewhere along the way, email became the channel marketers forgot. And yet…

I was going through the FICCI–Deloitte India Consumer Decade report while prepping for a DilSe Omni episode, and one number made me stop. India’s retail market is projected to go from US$1.065 trillion in 2024 to US$1.93 trillion by 2030. That is nearly doubling in six years. To put that in…

India has 1.4 billion people, a retail market projected to grow from $1.05 trillion to $1.9 trillion, and barely 1,000 organised convenience stores. The United States has 300,000. Korea has two lakh. Thailand has 7-Eleven on every corner. The gap is staggering, and it represents one of the biggest untapped…

I’ve been using AI tools in my work for a while now. Running a podcast means content never stops. Thumbnails for every episode, carousels for LinkedIn and Instagram, community posts, blog drafts and slide decks for client presentations. AI has quietly become the engine underneath most of it, helping me…

Last month I did something I hadn’t done in a while, I actually looked at my own Amazon and Myntra order history. And what I found was interesting. About 70% of what I’d bought was for myself. The remaining 30%? My family. Different sizes, different preferences, different needs — all…

There’s a question that comes up every few years, usually whenever a new technology arrives — are people still reading books? It came up when the internet arrived. Again when YouTube exploded. Again when reels took over. And now, with AI able to summarise anything in thirty seconds, the question…