All Blog

Most fashion brands start with a mood board. NEWME started with a data pipeline. In a candid conversation on DilSe Omni, Sumit Jasoria, co-founder and CEO of NEWME, which is a brand that didn’t exist three years ago is now one of India’s fastest-growing Gen Z fashion labels, jumping from ₹3.4…

A few weeks ago, we reviewed a media plan for a fast-growing D2C brand targeting Tier 2 cities. The audience? “NCCS A, Women 25–40.” On closer inspection, nearly 68% of that market fell into NCCS A. That’s not a target audience — that’s almost everyone. This highlights a bigger problem:…

India’s social commerce market is growing fast, from $5.37 billion in 2023 to an expected $25.69 billion by 2029. China shows us what’s possible at scale, already holding 40–50% of the global online retail market. They’ve turned content into commerce seamlessly, and India is heading in the same direction. Fashion, beauty, and food…

Working with many brands over the past few years, I’ve noticed a pattern that almost never changes. The conversation starts the same way every time. A founder or a CMO walks in, complaining about ROAS. They’re spending heavily on Meta and Google, running campaigns across five channels, and still can’t…

Why do customers almost buy but don’t? Non-buyer surveys uncover drop-off reasons, helping brands boost conversions beyond NPS.

The afaqs! Customer First Summit 2025 brought CX, AI and data leaders together to rethink customer-first strategies that deliver real impact.

Explore Black Friday, Cyber Monday trends, and a real 2008 shopping story that reveals how deals, psychology, and sales truly work.

Customer Retention Tools can help your business retain existing customers and boost loyalty. Learn best practices, top tools, and strategies to boost profits and maximize customer lifetime value.

Understand the omnichannel approach that merges online and offline experiences, helping businesses engage customers seamlessly across all platforms.

Key insights from Pedia Academy's event on how doctors can boost visibility, engage patients, and save time using Digital Identity, AI, and WhatsApp.

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Find out the tools and skills you'll need to know to work with marketing analytics.

Boost your business with insights into user acquisition, operational efficiency, and strategic marketing with digital anaytics.