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DAiOM Blogs

India's E-Commerce Is Booming, So Why Are Users Leaving by Day 30?

India's E-Commerce Is Booming, So Why Are Users Leaving by Day 30?

India's shopping app installs grew 85% while Day 30 retention fell 41%. Learn what it means for D2C and e-commerce…

Why Are Customer Data Platforms Becoming the Backbone of Growth?

Why Are Customer Data Platforms Becoming the Backbone of Growth?

What a CDP really is, who needs one, and whether to build or buy. A practical guide to retention platforms…

Happy International Podcast Day: 5 Lessons I Didn't Expect to Learn

Happy International Podcast Day: 5 Lessons I Didn't Expect to Learn

5 real lessons from building Dilse Omni Talks, on preparation, questions, rejection, and why the audience is the real hero.…

The Personalisation Stack: What a Room Full of Marketers Taught Me About Getting It Right

The Personalisation Stack: What a Room Full of Marketers Taught Me About Getting It Right

How top CMOs across insurance, beauty, fashion are building personalisation stacks that actually work, lessons from ET MarTech Summit 2026.

How Quick Commerce Is Changing & What Indian F&B Brands Sell

How Quick Commerce Is Changing & What Indian F&B Brands Sell

Quick commerce is reshaping India's F&B market, from 9 PM chocolate spikes to ready-to-cook growth. Redseer data and what brands…

The AI Search Playbook: Why Your Brand Is Invisible and How to Fix It 

The AI Search Playbook: Why Your Brand Is Invisible and How to Fix It 

Why LinkedIn now beats Reddit in AI search citations — data-backed AEO playbook on ranking in ChatGPT, Gemini & Google…

Inside ChatGPT Ads and the Organic Work That Comes Before It

Inside ChatGPT Ads and the Organic Work That Comes Before It

Something shifted this year, and I don’t think most brands have fully caught up to it yet. For the last…

Consumer Insights from the Independence Day Sale

Consumer Insights from the Independence Day Sale

There was a time when the run-up to 15th August looked like planning a flag hoisting and picking which patriotic…

How to get Business Impact from an App?

How to get Business Impact from an App?

On an average there are approximately 70-80 apps on our phones. Building an app feels like the obvious next step…

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