100+ Articles on Omnichannel Marketing, Retention, Growth Marketing, Marketing Analytics And More
Points Vs. Cashback: What Drives Customer Loyalty?
Both points and cashback have their place in driving customer loyalty. The choice between them depends on the brand’s goals, the behaviours they wish to encourage, and the resources available for managing the program.
Gupshup Conversations 2024- Delhi
In the bustling city of Delhi, Gupshup hosted its flagship event, Conversations 2024, on June 20, 2024. This exceptional gathering united tech luminaries, industry leaders,
Your Ultimate Guide to the Must-Have SEO Tools
Here is our selection of easy SEO tools and applications that will change your life. Take a look at how to improve your website.
Strong Customer Experience is the Biggest Growth Driver
Evaluating customer experience is crucial and serves as the initial step in driving improvement efforts. This blog explores various methodologies for measuring customer experience.
DAIOM expands Omni Channel Analytics & Growth Marketing services in the Middle East
DAIOM expands its omni-channel analytics and growth marketing services in the Middle East to enhance business performance and customer engagement.
A Comprehensive Guide to Digital Marketing Success
Discover how to leverage content creation, marketing channels, customer analytics with Saurabh Agarwal on Amit Tiwari’s podcast.
The Foundation of Marketing Attribution: Understanding UTM Parameters
Learn how UTM parameters improve marketing attribution and performance measurement for accurate traffic tracking and optimized ROI.
Decoding Omnichannel: Mastering Strategies for D2C Brands
Find the highlights of the event where industry leaders shared insights on best practices for launching and scaling omnichannel strategies.
Unlocking potential of WhatsApp marketing in UAE and Middle East
Unlock potential of WhatsApp marketing for UAE & Middle East – Webinar session by Saurabh Agrawal and Shobhit Bhargava.
Infosys Topaz Data for AI Summit 2024
Learn about the panel discussion on ‘Powering an AI-first Enterprise’ at the Infosys Topaz Data for AI Summit 2024
Know Your Audience & Market Better With The Customer Vs Consumer Paradigm
Understand the difference between customer and consumer and unlock powerful marketing insights while optimizing customer lifetime value.
How Can Ecommerce Brands Decide When To Launch Their Own App?
Is your e-commerce brand stuck in the mobile website era?
Stuck in mobile website land? Everyone’s shopping on apps these days, and yours could be the next big thing. ️Read here to discover why and how to build your app strategy! ➡️
How To Drive Store Footfall In An Omnichannel Digital World?
As the retail industry advances towards an omnichannel future, significant changes are being driven by this shift. Learn more about it here!
Driving Business Impact through Social Media Marketing
Social Media marketing is key channel for marketers and they struggle to drive business impact. This post helps understand how to drive impact from social media
Offline is the new luxury: Zudio
Explore how Zudio has disrupted offline retail, captivates the young generation, and thrives in the competitive landscape of fast fashion.
Gen AI in Marketing: Revolutionizing the Digital Landscape
Generative AI can be used in marketing, content creation, SEO optimization and much more. Find out how it can impact the digital landscape.
Decoding Marketing and Analytics in the D2C and Omni-Channel World
In a recent YouTube podcast “Decoding Marketing and Analytics in D2C and Omni channel world”, Saurabh Agrawal, the founder and CEO of DAIOM, shared invaluable insights into the evolving landscape of the Direct-to-Consumer (D2C) industry.
Welcome to the Cookieless World in 2024
With third party cookies expected to phase out sooner due to privacy concerns, the marketers need a blueprint to operate in a cookie less era.
5 Trends to watch out for Marketers in 2024
Discover how AI-driven strategies, first-party data utilization, and customer-centric approaches are reshaping the marketing landscape for enhanced engagement and brand loyalty. Stay ahead in the dynamic world of marketing by embracing innovation and personalized experiences.
Location Tricks: Why Stores Cluster?
Unlock the Mystery of Competitor Clustering & Omnichannel Mastery. Learn why brands co-locate & maximize your Omnichannel strategy.
A Data-Driven Journey of Saurabh Agrawal: From American Express to Founding DAIOM
Explore key insights from Saurabh Agrawal’s impactful session on data analytics and entrepreneurship, focusing on customer value, data-driven decision-making, and continuous learning. Discover the power of data in driving business growth and innovation.
Driving efficient growth with Affiliate marketing
Discover the power of affiliate marketing in driving growth and expanding your customer base. Learn how it works, its advantages, types, pricing models, success metrics, execution strategies, and how UPI apps are revolutionizing affiliate marketing.
The Power of Omni Channel: Helping Businesses Connect with Customers
Explore the power of omnichannel strategies reshaping modern commerce and Learn how businesses seamlessly integrate online and offline experiences to drive growth and enhance customer satisfaction.
Decathlon’s Omni Channel with Endless Aisle powered by QR
Decathlon has strategically placed QR codes on all their products, enabling customers to scan and access detailed product information. Explore 5 key QR code use cases.
Importance of 1st Party Data and Organic Ways to Build it
10 Valuable lessons from building and putting First – party data to use in marketing in an emerging Cookieless world
All About WhatsApp Marketing for Business: 101, Best Practices & Measurement
Learn the potential of WhatsApp marketing for your business with this comprehensive guide and Learn how to start, best practices, and key metrics to measure success.
What Was Our Inspiration For DAiOM?
DAIOM, representing DATA, AI and OMni Channel, is committed to drive Profitable Omni-Channel Business Growth through Data and AI.