90+ Articles on Omnichannel Marketing, Retention, Growth Marketing, Marketing Analytics etc.
How to Measure the State of SEO?
Know how to measure SEO success with key metrics, tools, and best practices to drive sustainable, organic traffic and long-term business growth.
SEO is Dead: Meet the New Era of Generative Engine Optimization!
Why SEO alone isn’t enough anymore? How Generative Engine Optimization (GEO) is shaping the future of search and brand visibility.
Should D2C Brands Consider Loyalty Programs?
Know how loyalty programs drive repeat purchases for D2C brands, when they work best, and when they might not be the right fit.
Why Should Brands Pay Attention to ROPO (Research Online, Purchase Online) Effect?
Learn how the ROPO effect impacts sales, why brands can’t ignore it, and how to optimize both online and offline channels for higher conversions.
How Retention Marketing and Martech Leaders Are Shaping Growth: Insights from the WebEngage Meetup
Insights from the WebEngage Meetup on how Retention Marketing and MarTech tools drive customer loyalty and growth.
4 Ways to Improve Your Ecommerce Conversion Rate
Struggling with low eCommerce conversion? Here are the proven ways to boost checkout, reduce cart abandonment, and turn visitors into buyers.
Launching Omni StoreLocator: Drive Visibility & Footfall To Your Stores Today!
Boost footfall with Omni StoreLocator — a local SEO-optimized Shopify app that helps your stores get discovered and visited.
How Is Search Changing With AI?
Search is no longer just links—AI is making it visual, personalized, and conversational. See what changed at Google I/O 2025.
Ecommerce UX: Hamburger Menu Getting Replaced by __?
Bottom navigation is replacing the hamburger menu in ecommerce UX. Learn why brands are making the switch for better mobile usability and engagement.
A Complete Guide to Marketing Measurement for Omnichannel Brands
Learn how omnichannel brands can measure what’s working in marketing using attribution & marketing mix modeling (MMM)
Highlights From Google I/O ’25 Keynote Event: Transforming Search, Shopping, Innovation, & AI
Explore the top highlights from Google I/O ’25: AI Mode, Gemini 2.5, Project Moohan, generative media, and the future of search and shopping.
5 Ways to Lower Your CPL Without Losing Lead Quality
Lower your CPL without hurting lead quality. Try these 5 proven strategies that improve efficiency, targeting, and conversions.
How Are Loyalty Programs Evolving?
Loyalty programs have evolved from simple points to personalized experiences that build stronger customer bonds and boost brand growth.
How is Meta Approaching India? 3 Things We Learned from Meta India’s Strategy Session!
Meta bets big on India with AI, business messaging & Reels to drive the next wave of digital growth. Learn more!
Careers in Retention Marketing: A Roadmap to Long-Term Growth and Success
Explore career paths, skills, and growth tips in retention marketing—your gateway to product, analytics, CX, and more.
Driving Business Impact from Social Media Traffic to DMs!
Turn social media traffic into business leads! Find how DM automation tools boost conversions on Instagram & WhatsApp.
The Rise of Generative AI and Chatbots: Why They Matter and How Businesses Use Them?
Find how generative AI and chatbots are reshaping customer experience, boosting business efficiency, and aiding the future of conversations.
Are Lead Forms Dead? How Can Brands Use Conversational Forms To Drive Leads?
Are lead forms dead? Know how conversational forms on WhatsApp & chat can boost leads, reduce drop-offs & drive conversions.
ChatGPT and Shopify Partnership: Boon or Bane for the D2C Ecosystem?
ChatGPT & Shopify: How AI is transforming D2C shopping, product discovery, and shaping the future of e-commerce.
The Importance Of Store Locator To Drive Omnichannel Growth
A store locator boosts store visibility, bridges online searches to offline visits, and drives omnichannel retail growth. Learn more in the blog!
“Short Attention Spans” Are a Myth — Here’s How Podcasts Are Proving It Wrong!
Podcasts prove long-form content thrives by offering value and engagement, defying short attention span myths.
Metric of the Week – Purchase Frequency
Boost repeat sales and loyalty by tracking Purchase Frequency. Learn strategies like CRM campaigns and complementary products to drive customer retention.
RCS’s 2-Year Milestone in India: Insights and Takeaways from the Exclusive Seminar
RCS turns 2 in India! With 500M+ users, it’s reshaping brand messaging. Here are our key learnings from the exclusive Google x Dotgo seminar.
The Smartest Growth Marketing Strategy Brands Need Today!
Product-led growth works better than ads. Let people try your product, build trust, and turn users into loyal customers organically.
Can Brands Do Quick Commerce Without Aggregators?
Explore how brands can build their own quick commerce model, reduce aggregator dependency, and deliver faster while staying profitable.
5 Key Insights Defining Digital Content Consumption in 2025
Content consumption has changed faster than ever — 2025 shows just how different audience habits are from a few years ago.
Understanding and Measuring Marketable Base
Capture customer data early to refine marketing, track engagement, and improve retention. Learn best practices for growing and measuring your marketable base.
Monetization of Digital Products – The Whale Approach
Maximize digital product revenue with the Whales, Dolphins, and Minnows framework. Identify high-value users, optimize monetization, and drive sustainable growth.
All You Need To Know About The Key Drivers Behind Online Purchases
Understand the key factors driving online purchases, from trust and convenience to discounts and social proof, and learn how brands influence buying decisions.
How D2C Brands Are Adapting to the Quick Commerce Boom?
Quick commerce is reshaping D2C retail in India with 24x growth. See how brands adapt, tackle challenges, and shape the future of instant deliveries.
How Ecommerce Brands Are Leveraging LinkedIn?
Learn how ecommerce brands leverage LinkedIn for storytelling, brand visibility, and engagement to connect with customers, employees, and industry leaders.
Understanding Indian Customer Segmentation: A Market Within a Market
India’s market is split into 3 segments: India 1 (affluent), India 2 (aspirational middle class), and India 3 (mass-market). Each has unique spending habits.
Everything You Need to Know About Repeat Customer Rate
Find how to measure Repeat Customer Rate (RCR) accurately, track customer loyalty, and boost revenue with effective retention strategies.
Metric of the Week – App Store Conversion
Most users don’t install an app even after reaching the store page. ASO helps boost conversion rates by up to 30%, reducing ad spend waste and improving growth.
Generative AI: A Golden Opportunity or an Existential Threat to IT Services & GCCs?
Generative AI is reshaping IT services & GCCs, driving new business models, collaborations, and AI-led strategies. Adaptation is key to thriving.
Measuring Customer Experience: Key Takeaways from the ET MarTech Leaders Meetup
Find out why traditional CX metrics like NPS fall short and how data-driven insights can improve customer trust, reduce complaints, and drive business growth.
How Can Product Redefine Omnichannel Experience? – Learn From Saurabh Agrawal in his Latest Podcast!
Explore AI, product analytics, and omnichannel growth with Saurabh Agrawal on Product Talk with Malthi. Watch the podcast for key insights!
5 Must-Have Tools to Drive Your SEO
Struggling to rank on the first page? Discover 5 powerful SEO tools to improve visibility, boost traffic, and enhance your website’s performance.
Metric of the Week: Footfall Conversion
Boost retail sales by improving footfall conversion. Learn essential metrics, strategies, and tips to turn store visitors into loyal customers effectively.
FirstCry’s Omnichannel Journey: What Works and What Doesn’t
Know how FirstCry’s omnichannel strategy revolutionized baby care retail in India, combining online and offline shopping to build trust and loyalty among parents.
Metric Of The Week: Marketing ROI
Discover how to measure Marketing ROI effectively, tackle attribution challenges, and optimize your campaigns for better growth and smarter investments.
How E-commerce and D2C Brands Can Use Analytics to Accelerate Growth?
Find out how e-commerce and D2C brands can leverage analytics to streamline operations, optimize resources, and accelerate growth with actionable insights across key areas.
What Are The Top Omnichannel Brands to Watch Out?
Find out how top brands like CaratLane, Nykaa, and Decathlon are excelling with omnichannel strategies for enhanced customer engagement.
Why is the North Star Metric the Key to 10X Business Growth?
Learn what a North Star Metric is, why it matters, and how it drives long-term growth for brands.
Metric of the Week: Customer Lifetime Value (CLV)
Find out the power of Customer Lifetime Value (CLV). Learn how to measure, maximize retention, and drive long-term growth with actionable insights.
Mastering Marketing Attribution: A Guide to Optimizing Your Campaigns
Fine out how marketing attribution helps optimize campaigns, measure touchpoints, and maximize ROI with our comprehensive guide to effective strategies and tools.
Metric of the Week: Social Media Engagement Rate
Engagement rate as a metric goes beyond likes and followers, revealing genuine audience connection. Learn how it varies by industry, the factors influencing it, and ways to calculate and boost it
How Is AI Changing The Way We Search?
AI is revolutionizing search with personalized results and smarter interactions. Explore how AI search engines are outperforming traditional ones and what brands need to do to stay ahead.
Why Do Doctors Need a Professional Website Today?
Find out why doctors need a professional website today! Learn how a well-designed site enhances trust, visibility, and patient engagement in the digital age.
Measuring Customer Experience: What Are The Three Key Areas to Monitor?
Here are the 3 key araes of measuring customer experience—direct feedback, public sentiment, and business impact. Learn to track CX effectively and drive growth!
Who Leads the Way in CX? Insights from the Customer First Summit
We’re happy to share insights from the Customer First Summit, a fantastic event organized by afaqs!. afaqs! is a leading platform for Indian marketing, advertising, and
CaratLane’s Omnichannel Journey: Redefining the Future of Jewellery Shopping
Know about CaratLane’s inspiring omnichannel journey. Discover how innovative strategies, technology, and a customer-first approach redefined jewelry shopping, blending online convenience with in-store experiences seamlessly. Learn more about their story
Product Analytics: The Key to Growth and Retention
How product analytics drive growth and retention by unlocking key insights into user behavior, enhancing user experiences, and boosting brand success?
How Podcasts Are Transforming Content Consumption with AI?
Find out how podcasts, powered by AI, are reshaping content consumption with deeper engagement, flexibility, and innovative formats.
Optimizing Healthcare Practices with CRM Systems
Learn how CRM systems can help doctors improve patient communication, streamline operations, and grow their practice with better organization and insights.
Why Should Doctors Leverage Social Media Today?
Find out how doctors can use LinkedIn, Facebook, and Instagram to educate, engage, and build trust with patients in our complete social media guide!
Cohort Vs. Segment: Are Brands Using These Terms Correctly?
Understand the difference between cohorts and segments in omnichannel marketing. Know how these terms impact a brand’s marketing strategy, and how using both effectively can help brands craft targeted campaigns that drive results.
Why Should Brands Not Ignore Email?
Email marketing remains a powerful tool for brands, offering high ROI, personalization, and engagement. Learn why it’s essential and why brands can’t ignore it.
Crafting Winning O2O Strategies for Omnichannel Growth
FInd out the winning O2O strategies to drive omnichannel growth, enhance customer experiences, and bridge the gap between online and offline shopping.
Why Doctors Should Scale Up Their Digital Presence?
Find out how digital marketing helps doctors build a strong online presence, attract new patients, and enhance practice growth with simple, actionable strategies.