100+ Articles on Omnichannel Marketing, Retention, Growth Marketing, Marketing Analytics And More
How UNIQLO Connects Online, Offline, and Everything In-Between?
Know how UNIQLO blends tech, stores, and digital marketing to create a seamless omnichannel shopping experience across 25+ countries.
5 AI Tools You Can Use for Content And Copywriting
How we use ChatGPT, Perplexity & Manus to research, structure & polish content. Top 5 AI tools to boost writing quality, & creativity.
The Traditional Marketing Funnel is Dead – Welcome 4S!
The traditional marketing funnel is broken. Discover the 4S behaviors and how influence maps help brands win in today’s non-linear customer journeys.
The Rise of Shopify: How It Became the Backbone of Modern E-Commerce?
Discover why Shopify is the top choice for modern D2C brands—scalable, easy to use, and powering 9 out of 10 new e-commerce businesses today.
The Growth Flywheel: How Leading Brands Create Self-Sustaining Success?
Find how top brands use Growth Flywheel to drive self-sustaining success by turning every user action into momentum—online and offline.
Revolutionizing E-commerce Cataloguing with AI
AI tools are transforming eCommerce cataloguing, helping brands create high-quality visuals faster, swap models, backgrounds, & scale easily.
Make It Easy to Find You: 5 Ways to Turn Search Into Footfall
Turn online searches into store visits with a smart, SEO-friendly locator built for local discovery and footfall.
15 Things We Learned from the “Trends – Artificial Intelligence 2025” Report
Explore 15 key insights from BOND Capital’s Artificial Intelligence 2025 report—covering automation, content trends, productivity, and more.
Zero Moment of Truth (ZMOT): Why the First Click Matters More Than You Think?
Know how buying decisions are made long before the first click. Explore the power of the Zero Moment of Truth (ZMOT).
The Ultimate App Attribution Guide for Your Digital Marketing Success
From understanding where your users come from to choosing the right attribution tool, get essential insights to boost your marketing strategy
Driving Store Sales: An Analytical Approach to Boost Conversion!
Learn how to boost store sales using data. Improve footfall, conversion, and AOV without increasing your marketing spend.
Zudio’s Anti-Omnichannel Playbook: How It Scaled By Being Offline?
Zudio is breaking the rules with its offline-only retail strategy—scaling to 765+ stores and $1B+ revenue without selling anything online.
How Indian Brands Are Going Offline with Omnichannel Models: COCO & More!
Understand the COCO, FOFO, FOCO, COFO store models used by top Indian brands to scale offline in an omnichannel world!
Crafting Winning O2O Strategies for Omnichannel Growth
FInd out the winning O2O strategies to drive omnichannel growth, enhance customer experiences, and bridge the gap between online and offline shopping.
Understanding Cohorts: What Do You Need To Know?
Understand customer retention better with cohort analysis. Go beyond averages to spot patterns, improve loyalty, and drive growth.
How Bloom Hotels Is Redefining Hospitality with Omnichannel Strategy?
Know how Bloom Hotels is redefining hospitality in India using omnichannel strategies, smart tech, and a consistent guest-first experience.
How A Good Store Locator Helps Drive More Footfall?
Know how a smart, SEO-optimized store locator can boost footfall by turning local searches into real-world store visits.
5 KPIs to Measure Loyalty Program Success
Track these 5 key loyalty program KPIs—repeat rate, redemption, renewal, and more—to boost retention, engagement, and customer lifetime value.
The Ultimate Guide To Customer Retention Marketing Tools
Customer Retention Tools can help your business retain existing customers and boost loyalty. Learn best practices, top tools, and strategies to boost profits and maximize customer lifetime value.
Dark Patterns: The Gray Area of UX!
Dark patterns in UX mislead users for short-term gains, but erode trust. Learn how to spot them and design for ethical, lasting growth.
Why Your Marketing Isn’t Working & How POEM Fixes It?
Most marketing fails from misalignment. The POEM model connects Paid, Owned & Earned media to boost ROI, trust, and long-term growth.
Bridging Online and Offline: The Omnichannel Approach
Understand the omnichannel approach that merges online and offline experiences, helping businesses engage customers seamlessly across all platforms.
What We Learnt from the Digital 2025 India Report?
Key digital trends shaping India in 2025—from mobile use to social media, payments, learning, and the growing gender gap online.
Digital Presence & AI for Doctors: Key Takeaways from the Healthcare Event by Pedia Academy
Key insights from Pedia Academy’s event on how doctors can boost visibility, engage patients, and save time using Digital Identity, AI, and WhatsApp.
Marketing Analytics | The Next Big Frontier in Data-Driven Growth
Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Find out the tools and skills you’ll need to know to work with marketing analytics.
Improve Your eCommerce Reach with Google Merchant Center — A Step-by-Step Visibility Guide
Improve eCommerce reach with Google Merchant Center—learn how to optimize product listings, improve visibility, and drive more traffic and sales.
What Ads in WhatsApp Mean for Users and Businesses?
How WhatsApp’s new ad features will impact users, businesses, and the future of marketing on this 2B+ user platform?
How to Measure the State of SEO?
Know how to measure SEO success with key metrics, tools, and best practices to drive sustainable, organic traffic and long-term business growth.
SEO is Dead: Meet the New Era of Generative Engine Optimization!
Why SEO alone isn’t enough anymore? How Generative Engine Optimization (GEO) is shaping the future of search and brand visibility.
Should D2C Brands Consider Loyalty Programs?
Know how loyalty programs drive repeat purchases for D2C brands, when they work best, and when they might not be the right fit.
Digital Analytics: An Ultimate Tool Guide
Boost your business with insights into user acquisition, operational efficiency, and strategic marketing with digital anaytics.
Why Should Brands Pay Attention to ROPO (Research Online, Purchase Offline) Effect?
Learn how the ROPO effect impacts sales, why brands can’t ignore it, and how to optimize both online and offline channels for higher conversions.
How Retention Marketing and Martech Leaders Are Shaping Growth: Insights from the WebEngage Meetup
Insights from the WebEngage Meetup on how Retention Marketing and MarTech tools drive customer loyalty and growth.
4 Ways to Improve Your Ecommerce Conversion Rate
Struggling with low eCommerce conversion? Here are the proven ways to boost checkout, reduce cart abandonment, and turn visitors into buyers.
Launching Omni StoreLocator: Drive Visibility & Footfall To Your Stores Today!
Boost footfall with Omni StoreLocator — a local SEO-optimized Shopify app that helps your stores get discovered and visited.
Ultimate MarTech Guide for Omni Channel Businesses
Unlock the full potential of digital marketing with our ultimate guide to navigating the complex MarTech ecosystem and select the right tools.
How Is Search Changing With AI?
Search is no longer just links—AI is making it visual, personalized, and conversational. See what changed at Google I/O 2025.
Ecommerce UX: Hamburger Menu Getting Replaced by __?
Bottom navigation is replacing the hamburger menu in ecommerce UX. Learn why brands are making the switch for better mobile usability and engagement.
A Complete Guide to Marketing Measurement for Omnichannel Brands
Learn how omnichannel brands can measure what’s working in marketing using attribution & marketing mix modeling (MMM)
Highlights From Google I/O ’25 Keynote Event: Transforming Search, Shopping, Innovation, & AI
Explore the top highlights from Google I/O ’25: AI Mode, Gemini 2.5, Project Moohan, generative media, and the future of search and shopping.
5 Ways to Lower Your CPL Without Losing Lead Quality
Lower your CPL without hurting lead quality. Try these 5 proven strategies that improve efficiency, targeting, and conversions.
How Are Loyalty Programs Evolving?
Loyalty programs have evolved from simple points to personalized experiences that build stronger customer bonds and boost brand growth.
How is Meta Approaching India? 3 Things We Learned from Meta India’s Strategy Session!
Meta bets big on India with AI, business messaging & Reels to drive the next wave of digital growth. Learn more!
Careers in Retention Marketing: A Roadmap to Long-Term Growth and Success
Explore career paths, skills, and growth tips in retention marketing—your gateway to product, analytics, CX, and more.
Driving Business Impact from Social Media Traffic to DMs!
Turn social media traffic into business leads! Find how DM automation tools boost conversions on Instagram & WhatsApp.
The Rise of Generative AI and Chatbots: Why They Matter and How Businesses Use Them?
Find how generative AI and chatbots are reshaping customer experience, boosting business efficiency, and aiding the future of conversations.
Are Lead Forms Dead? How Can Brands Use Conversational Forms To Drive Leads?
Are lead forms dead? Know how conversational forms on WhatsApp & chat can boost leads, reduce drop-offs & drive conversions.
ChatGPT and Shopify Partnership: Boon or Bane for the D2C Ecosystem?
ChatGPT & Shopify: How AI is transforming D2C shopping, product discovery, and shaping the future of e-commerce.
The Importance Of Store Locator To Drive Omnichannel Growth
A store locator boosts store visibility, bridges online searches to offline visits, and drives omnichannel retail growth. Learn more in the blog!
“Short Attention Spans” Are a Myth — Here’s How Podcasts Are Proving It Wrong!
Podcasts prove long-form content thrives by offering value and engagement, defying short attention span myths.
Metric of the Week – Purchase Frequency
Boost repeat sales and loyalty by tracking Purchase Frequency. Learn strategies like CRM campaigns and complementary products to drive customer retention.
RCS’s 2-Year Milestone in India: Insights and Takeaways from the Exclusive Seminar
RCS turns 2 in India! With 500M+ users, it’s reshaping brand messaging. Here are our key learnings from the exclusive Google x Dotgo seminar.
The Smartest Growth Marketing Strategy Brands Need Today!
Product-led growth works better than ads. Let people try your product, build trust, and turn users into loyal customers organically.
Can Brands Do Quick Commerce Without Aggregators?
Explore how brands can build their own quick commerce model, reduce aggregator dependency, and deliver faster while staying profitable.
5 Key Insights Defining Digital Content Consumption in 2025
Content consumption has changed faster than ever — 2025 shows just how different audience habits are from a few years ago.
Understanding and Measuring Marketable Base
Capture customer data early to refine marketing, track engagement, and improve retention. Learn best practices for growing and measuring your marketable base.
Monetization of Digital Products – The Whale Approach
Maximize digital product revenue with the Whales, Dolphins, and Minnows framework. Identify high-value users, optimize monetization, and drive sustainable growth.
All You Need To Know About The Key Drivers Behind Online Purchases
Understand the key factors driving online purchases, from trust and convenience to discounts and social proof, and learn how brands influence buying decisions.
How D2C Brands Are Adapting to the Quick Commerce Boom?
Quick commerce is reshaping D2C retail in India with 24x growth. See how brands adapt, tackle challenges, and shape the future of instant deliveries.
How Ecommerce Brands Are Leveraging LinkedIn?
Learn how ecommerce brands leverage LinkedIn for storytelling, brand visibility, and engagement to connect with customers, employees, and industry leaders.