Honestly, I had taken a break from AI conferences for a while, they’d started feeling like the same buzzwords on repeat, with not much real takeaway.
But last week’s Agentic Marketing 2025 Seminar in Mumbai changed my perception.
It wasn’t just another “AI is the future” kind of event, it was a reality check on where marketing is truly heading. Hosted by Netcore Cloud, in partnership with Google and ET BrandEquity, the conference brought together an incredible mix of minds from Google, Gartner, Netcore, and leading Indian brands.
Built with Google Cloud, this stack takes a bold leap forward with one simple promise:
Never pay for the same customer twice.
And honestly, that line hit me.
The energy at the Summit was incredible.
Over 600 marketers, tech leaders, and brand builders in one room, all trying to figure out what “Agentic” really means for growth, creativity, and customer relationships.
The Google–Netcore partnership brings together the best of both worlds: Google’s deep intent signals and optimization engines with Netcore’s advanced personalization and engagement capabilities across owned channels. As shown in the summit session, this unified intelligence helps brands move from fragmented campaigns to a truly connected, agentic marketing ecosystem that thinks and responds in real time.
Why Agentic AI in Marketing Matters Now?
At the Netcore Agentic Marketing Summit, one thing became crystal clear, Agentic AI isn’t a buzzword anymore. With ad costs rising and customer attention shrinking, brands need smarter systems that think, act, and optimize on their own. This is exactly where Agentic AI steps in and changes the game.
Ad waste is becoming a serious problem. Brands are spending heavily, but not necessarily smartly. That’s where first-party data comes in and Agentic AI is helping marketers unlock it, automate learning from it, and reduce ad dependency at scale.
AI adoption is not a buy problem. It’s a build problem. You can buy tools, but you can’t buy transformation. The real advantage comes from using your own data, intelligence, and customer understanding, and Agentic AI is making that easier, faster, and more actionable.
Rajesh Jain , founder of Netcore , introduced a simple yet powerful model: BEST, REST, NEXT, TEST, a framework for segmenting and activating your first-party data, basically turning what’s sitting idle in your CRM into growth fuel.
The power curve of push message clickers, visually segmenting your audience into “Best” (loyal), “Rest” (lapsing), “Test” (lost), and “Next” (leads) for targeted activation.
Rajesh highlighted the industry’s over-focus on acquisition (90%) versus retention (10%), urging brands to tap into existing customer data for sustainable growth.
Jain called attention to the ‘forgotten middle’: lapsed and lost customers sitting between loyalists and fresh leads, representing missed growth opportunities for most brands.
5 Marketing Use Cases for Agentic AI
Ad costs are rising, so first-party data and automation are the key to scaling without dependency on ads. That’s where Agentic AI steps in.
It helps marketers scale smarter, using first-party data to personalize, automate, and optimize without throwing more money at ads.
1. Scalable Content and Copy Creation
If you’ve ever struggled to produce enough quality content for every channel: website, email, push, social..Agentic AI changes that game.
With GenAI tools, brands can now create personalized copy, visuals, and CTAs at scale.
What took a week can now be done in hours, freeing up teams to focus on creativity and strategy instead of content churn.
- Turning Customer Context into Personalization
Agentic AI doesn’t just create content, it uses real customer context to decide what to say and when.
For example, A sneaker shopper browsing your website could see:
- Personalized product banners that match their browsing history,
- WhatsApp messages aligned with their past purchases, and
- Email recommendations that fit their size, style, and price range.
Result? Conversions double, not because of discounts, but because customers feel understood.
It’s the kind of personalization that feels natural, not pushy because it’s based on what your customers are actually doing, not just what you think they might want.
- Smarter Channel Targeting with ML Insights
We all know customers behave differently across channels, some respond better on WhatsApp, others on email or app notifications.
Agentic AI uses machine learning to understand these preferences and deliver the right message through the right medium.
No more guesswork, no more channel fatigue, just smarter, data-driven outreach.
- From Manual to Autonomous CRM
Most marketers know the struggle of juggling five different tools just to get one campaign out. You’ve got your CRM, analytics, email platform, and dashboards… all living in separate worlds.
That’s where Agentic AI steps in, it ties everything together, acting like the brain of your marketing stack. No more manual syncing or endless spreadsheets, just smooth, connected execution that actually feels effortless.
It connects platforms, automates actions, and even executes campaigns based on live customer signals.
- Real-Time Campaign Optimization
Finally, Agentic AI can make your campaigns self-improving.
Instead of waiting for end-of-week reports, Agentic AI constantly analyzes campaign data across web, email, app, and social, adjusting ad creatives, timing, and targeting in real time. It eliminates the lag between insight and action.
This predictive edge means brands can pivot campaigns, launch timely offers, or change product messaging while everyone else is still catching up.
It’s like having a growth marketer who never sleeps, ensuring every rupee spent works harder.
What Made the Event Stand Out?
A small but brilliant touch, every chair at the seminar had a QR code linking to live case studies. It turned every talk into an interactive learning moment.
There were deep sessions on retention marketing, data activation, and AI-driven personalization, moving from hyper-scale to truly one-on-one engagement.
And of course, Shraddha Jain (aiyyoShraddha) ended the evening with her signature wit, reminding everyone to keep learning, experimenting, and laughing through the chaos of change.
Final Takeaways
This conference was more than just a tech showcase, it was a glimpse into a smarter, more efficient marketing era, where humans and AI co-create growth.
My Key Takeaways:
- AI has arrived, now the challenge is adoption.
- First-party data is your real competitive edge for growth.
- Agentic AI isn’t replacing marketers, it’s amplifying them.
- The future of marketing isn’t about being everywhere, it’s about being relevant everywhere.
We’re stepping into a time where marketing will be predictive, adaptive, and deeply personal.
And Agentic AI is going to be at the heart of that transformation.