100+ Articles on Omnichannel Marketing, Retention, Growth Marketing, Marketing Analytics And More
Careers in Omni-Channel Growth: The New Frontier for Marketers
Omni-channel marketing careers blend marketing, analytics, and technology to drive growth across online and offline customer journeys.
App Strategy for Omnichannel Brands
DilSe Omni Podcast explores when brands should build apps, key app KPIs, and how apps drive retention, revenue and repeat purchases in D2C.
Driving Retention with Individualization and Unified Customer Data
Inspired by DilSe Omni podcast insights, this blog explores how personalization and individualization power customer retention and loyalty.
3 ways to improve your Conversion Rate
Why do customers almost buy but don’t? Non-buyer surveys uncover drop-off reasons, helping brands boost conversions beyond NPS.
DAiOM x afaqs!: Highlights from the Customer First Summit
The afaqs! Customer First Summit 2025 brought CX, AI and data leaders together to rethink customer-first strategies that deliver real impact.
DilSe Omni Talks E4: Unlock Limitless Customer Lifetime Value
Saurabh and Anand uncovered how real customer listening drives better retention, shaped by Anand’s journey from Burrp to CleverTap.
Is Agentic AI Really Disrupting Marketing as Well?
A fresh take on AI marketing from the Agentic Marketing 2025 Seminar, featuring insights from Google, Gartner, Netcore, and industry leaders.
How to Build a Loyalty Program That Actually Works
Why do loyalty programs fail? DilSe Omni Talks reveals a 5-step framework that actually drives customer loyalty.
Episode 3: Does a Loyalty Program Really Drive Loyalty?
DilSe Omni Talks explores real loyalty with expert Mahadevann Iyerr and the big mistakes brands make in loyalty programs.
Episode 2: The DilSe Omni Podcast: Decoding Omnichannel with Ganesh
Explore how brands blend data, tech, and stories for seamless omnichannel growth on the DilSe Omni Podcast with top founders.
How Black Friday Became a Global Shopping Wave
Explore Black Friday, Cyber Monday trends, and a real 2008 shopping story that reveals how deals, psychology, and sales truly work.
Launching The Dilse Omni Podcast: Amit Tiwari on SEO, AI & Omnichannel Growth
Discover how AI, SEO, and omnichannel strategies are redefining brand growth on The Dilse Omni Podcast with Amit Tiwari.
How to Track AI Traffic on Your Website for Free
Learn how to track AI-driven traffic from ChatGPT, Perplexity, and Gemini using free tools like GA4 and GSC to boost visibility and SEO.
How is Frido Redefining the Future of Ergonomic Comfort?
Frido’s journey from ₹5 lakh to ₹200 crore shows how smart design, storytelling, and trust can redefine comfort in the D2C space.
My First DevFest Experience: Talking Omnichannel Growth at Google DevFest
Google DevFest insights: Drive omnichannel growth with Google’s tools, data-driven strategies, and customer behaviour analysis.
The New Branding Playbook: From Influencers to Celebrities to Founders
Explore the new branding playbook: how founders, influencers & celebrities build trust, tell stories, and shape modern brand success.
DDOM Transformation: The Journey to 10X Customer-Centric Growth
Adobe grew from $3.2B to $22.6B by using a Data-Driven Operating Model, democratizing data, and driving 10X customer-centric growth.
Can India’s Retail Revolution Redefine Shopping?
India’s $1.6T retail revolution blends local shops, brands, and D2C with omnichannel in retail, making shopping seamless.
The Power of Virality Quotient: How Referrals Drive Exponential Growth
Learn how D2C brands use the Virality Quotient, great products, smart referrals, and true virality to turn customers into growth drivers.
ET BrandEquity MarTech + Summit 2025: Why MarTech Wins Over AdTech
At ET MarTech Summit 2025, I explored how AdTech drives demand while MarTech delivers results with data, automation, and personalization.
Inside Wakefit’s Omnichannel Strategy: From D2C Startup to Homegrown Giant
Wakefit’s rise to a ₹971 Cr omnichannel brand is a strong online-to-offline example, blending D2C roots, offline stores & content-led trust.
Omnichannel & Product Analytics: Key Takeaways from IIM Udaipur Session
Key takeaways from IIM Udaipur on omnichannel, product analytics, and why data-driven growth matters — insights with Malthi SS & students.
Omnichannel Play in the Home Furnishing Industry
India’s home furnishing industry is growing fast. Discover key trends, pain points, and how brands like Wakefit, Duroflex & Pepperfry drive growth.
Understanding the “Three India” Framework!
Understand the ‘Three India’ framework—India 1, India 2, and India 3. A simple guide to understanding India’s diverse consumers and markets.
Are Loyalty Programs Dead? Long Live True Loyalty!
True loyalty goes beyond cashback and points. Learn how brands can build lasting connections through emotional, memorable experiences.
5 Mistakes Brands Make in Attribution
Learn the 5 common attribution mistakes brands make and learn how to fix them to improve ROI, optimize campaigns, and track what truly drives results.
How Chatbots Are Changing Customer Experience in 2025?
Chatbots in 2025 help brands reply faster, save money, and keep customers happy. See how they’re changing the way we all get support.
Resumes are Dead. Long Live Personal Branding!
Resumes are outdated. Learn how personal branding, especially on LinkedIn, can help you grow, connect, and stand out in your career.
How To Decide On The Next Store Location For Offline Expansion?
Learn how D2C brands can pick the right store location to boost footfall, brand experience, and sales both online and offline.
How UNIQLO Connects Online, Offline, and Everything In-Between?
Know how UNIQLO blends tech, stores, and digital marketing to create a seamless omnichannel shopping experience across 25+ countries.
5 AI Tools You Can Use for Content And Copywriting
How we use ChatGPT, Perplexity & Manus to research, structure & polish content. Top 5 AI tools to boost writing quality, & creativity.
The Traditional Marketing Funnel is Dead – Welcome 4S!
The traditional marketing funnel is broken. Discover the 4S behaviors and how influence maps help brands win in today’s non-linear customer journeys.
The Rise of Shopify: How It Became the Backbone of Modern E-Commerce?
Discover why Shopify is the top choice for modern D2C brands—scalable, easy to use, and powering 9 out of 10 new e-commerce businesses today.
The Growth Flywheel: How Leading Brands Create Self-Sustaining Success?
Find how top brands use Growth Flywheel to drive self-sustaining success by turning every user action into momentum—online and offline.
Revolutionizing E-commerce Cataloguing with AI
AI tools are transforming eCommerce cataloguing, helping brands create high-quality visuals faster, swap models, backgrounds, & scale easily.
Make It Easy to Find You: 5 Ways to Turn Search Into Footfall
Turn online searches into store visits with a smart, SEO-friendly locator built for local discovery and footfall.
15 Things We Learned from the “Trends – Artificial Intelligence 2025” Report
Explore 15 key insights from BOND Capital’s Artificial Intelligence 2025 report—covering automation, content trends, productivity, and more.
Zero Moment of Truth (ZMOT): Why the First Click Matters More Than You Think?
Know how buying decisions are made long before the first click. Explore the power of the Zero Moment of Truth (ZMOT).
The Ultimate App Attribution Guide for Your Digital Marketing Success
From understanding where your users come from to choosing the right attribution tool, get essential insights to boost your marketing strategy
Driving Store Sales: An Analytical Approach to Boost Conversion!
Learn how to boost store sales using data. Improve footfall, conversion, and AOV without increasing your marketing spend.
Zudio’s Anti-Omnichannel Playbook: How It Scaled By Being Offline?
Zudio is breaking the rules with its offline-only retail strategy—scaling to 765+ stores and $1B+ revenue without selling anything online.
How Indian Brands Are Going Offline with Omnichannel Models: COCO & More!
Understand the COCO, FOFO, FOCO, COFO store models used by top Indian brands to scale offline in an omnichannel world!
Crafting Winning O2O Strategies for Omnichannel Growth
FInd out the winning O2O strategies to drive omnichannel growth, enhance customer experiences, and bridge the gap between online and offline shopping.
Understanding Cohorts: What Do You Need To Know?
Understand customer retention better with cohort analysis. Go beyond averages to spot patterns, improve loyalty, and drive growth.
How Bloom Hotels Is Redefining Hospitality with Omnichannel Strategy?
Know how Bloom Hotels is redefining hospitality in India using omnichannel strategies, smart tech, and a consistent guest-first experience.
How A Good Store Locator Helps Drive More Footfall?
Know how a smart, SEO-optimized store locator can boost footfall by turning local searches into real-world store visits.
5 KPIs to Measure Loyalty Program Success
Track these 5 key loyalty program KPIs—repeat rate, redemption, renewal, and more—to boost retention, engagement, and customer lifetime value.
The Ultimate Guide To Customer Retention Marketing Tools
Customer Retention Tools can help your business retain existing customers and boost loyalty. Learn best practices, top tools, and strategies to boost profits and maximize customer lifetime value.
Dark Patterns: The Gray Area of UX!
Dark patterns in UX mislead users for short-term gains, but erode trust. Learn how to spot them and design for ethical, lasting growth.
Why Your Marketing Isn’t Working & How POEM Fixes It?
Most marketing fails from misalignment. The POEM model connects Paid, Owned & Earned media to boost ROI, trust, and long-term growth.
Bridging Online and Offline: The Omnichannel Approach
Understand the omnichannel approach that merges online and offline experiences, helping businesses engage customers seamlessly across all platforms.
What We Learnt from the Digital 2025 India Report?
Key digital trends shaping India in 2025—from mobile use to social media, payments, learning, and the growing gender gap online.
Digital Presence & AI for Doctors: Key Takeaways from the Healthcare Event by Pedia Academy
Key insights from Pedia Academy’s event on how doctors can boost visibility, engage patients, and save time using Digital Identity, AI, and WhatsApp.
Marketing Analytics | The Next Big Frontier in Data-Driven Growth
Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Find out the tools and skills you’ll need to know to work with marketing analytics.
Improve Your eCommerce Reach with Google Merchant Center — A Step-by-Step Visibility Guide
Improve eCommerce reach with Google Merchant Center—learn how to optimize product listings, improve visibility, and drive more traffic and sales.
What Ads in WhatsApp Mean for Users and Businesses?
How WhatsApp’s new ad features will impact users, businesses, and the future of marketing on this 2B+ user platform?
How to Measure the State of SEO?
Know how to measure SEO success with key metrics, tools, and best practices to drive sustainable, organic traffic and long-term business growth.
SEO is Dead: Meet the New Era of Generative Engine Optimization!
Why SEO alone isn’t enough anymore? How Generative Engine Optimization (GEO) is shaping the future of search and brand visibility.
Should D2C Brands Consider Loyalty Programs?
Know how loyalty programs drive repeat purchases for D2C brands, when they work best, and when they might not be the right fit.
Digital Analytics: An Ultimate Tool Guide
Boost your business with insights into user acquisition, operational efficiency, and strategic marketing with digital anaytics.