After working with brands across industries, from ambitious D2C startups and retail disruptors to large enterprise teams, I’ve realized one thing:
Marketing today is evolving faster than ever.
New tools, changing algorithms, and shifting customer journeys are rewriting the rulebook. And in this chaos, it’s easy for brands to lose visibility or chase the wrong metrics.
That’s exactly why I started DilSe Omni Talks, a space for honest, practical conversations with people who are shaping what omnichannel growth really looks like.
Whether you’re building your first startup, scaling a small brand, or leading a large marketing team, this podcast is for you. It’s about real insights, not buzzwords, practical strategies, not playbooks that expire next quarter.
We’ll be releasing new episodes every fortnight, featuring brand leaders, technologists, and marketers redefining growth in the AI era.
Table of Contents:
1. Episode 1: SEO in the Age of AI — with Amit Tiwari
In the latest episode of the Dilse Omni Podcast, Amit Tiwari, one of India’s top SEO educators and digital strategists, joins Saurabh Agrawal, CEO of DAiOM, to discuss how AI, data, and omnichannel thinking are reshaping brand growth.
We spoke about how AI is transforming SEO in 2025, and what it means for brands trying to grow smarter, not just chase clicks. Amit’s approach is simple, myth-busting, and refreshingly real.
We also collaborated in the past to build a digital SEO course, and through that, I’ve seen firsthand how deeply he understands both the art and science of search.
2. The Evolution of SEO in the Age of AI
In the podcast, Amit makes one thing crystal clear — SEO isn’t dying; it’s transforming.
With AI platforms like ChatGPT, Perplexity, and Claude now influencing how people discover information, traditional keyword rankings alone aren’t enough.
Brands need to show up in AI-driven conversations, not just search results.
This shift is giving rise to a new discipline, Generative Engine Optimization (GEO) which is focused on optimizing visibility across both search engines and AI platforms.
They explore what’s changing, what still matters, and why SEO has become the heartbeat of every omnichannel brand.
A must-listen for anyone building a D2C brand, local business, or scaling in the AI era.
3. Key Insights from the Conversation
Impact of AI on SEO
People aren’t just Googling anymore, they’re asking AI.
This means your content needs to sound more human, conversational, and credible to earn trust and visibility.
And now, with tools like GA4 and Google Search Console, you can actually track AI-driven traffic for free and understand how platforms like ChatGPT or Perplexity are influencing discovery.
Omnichannel approach for SEO
Whether you’re a D2C brand or a retail chain, SEO now drives both online and offline traffic.
From local searches to store visits, search intent connects the full customer journey.
SEO for D2C and startups
Too many brands still waste money bidding on their own branded keywords.
A well-structured SEO strategy can cut ad waste, improve ROI, and make every rupee count.
Amit shares tips that brands can implement right away to maximize visibility and engagement.
Leverage SEO for driving footfall to stores
Local SEO remains an underrated growth lever, especially for retailers, service brands, and even doctors.
Optimizing your store locator pages can boost your offline store visibility and impressions by 3–5x.
4. Why Does This Podcast Matter?
SEO today isn’t just about rankings. It’s about understanding where and how customers find you, across Google, AI tools, and every digital touchpoint that matters.
Amit’s biggest takeaway?
“Technology will keep changing, but brands built on trust, expertise, and relevance will always win.”
Amit’s book recommendation for every SEO and marketing professional, don’t miss this one!
Add it to your reading list today.
5. Why You Should Tune In?
This podcast is for:
- Founders and startup teams looking to scale smarter with data-driven omnichannel strategies.
- Marketers and growth leaders who want real, actionable insights from real brands.
- Brand builders curious about the future of marketing, AI, and customer engagement.
Every episode bridges strategy with action, helping you learn from what’s working right now — in the real world.
Episode 1 is just the beginning.
If you’re ready to level up your brand, understand how AI and Omnichannel work together, and hear real stories from real experts — subscribe now and join me on this journey.
Let’s decode omnichannel — DilSe.
If you’d like to discuss how we can help optimize your SEO & Omnichannel Marketing strategies, we’d be happy to set up a consultation call. Feel free to reach out to us at alibha@daiom.in.
For more informative content and blog, follow and stay tuned to DAiOM!
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