We’re excited to launch Omni StoreLocator — a Shopify app designed to make your stores more visible, more discoverable, and more visited.
At DAiOM, we’ve worked closely with a wide range of retail and D2C brands that operate across both online and offline channels. And across every conversation, one thing became clear:
“Driving footfall to stores remains the primary challenge omnichannel brands face today.”
And it’s not because people don’t want to shop offline. In fact, most of us still Google a place before we visit—whether it’s a restaurant, a café, or a brand store.
But, if your store isn’t showing up in local search with a great experience, you’re losing that customer.
That’s where the idea of Omni StoreLocator was born.
Check it out here – https://apps.shopify.com/omni-storelocator-app
We asked ourselves: What if we could help brands improve their “near me” discoverability, boost local SEO, and create a smooth path from online search to offline visit?
Read more – Local SEO: Marketing strategy to convert Online traffic to Offline
And that led us to build a simple, mobile-first store locator that helps brands show up right.
Already trusted by more than 200 stores across four prominent brands in India, Omni StoreLocator is proving to be a powerful tool in bridging the gap between online browsing and offline shopping.
Read more – The Importance Of Store Locator To Drive Omnichannel Growth
“Over 70% of consumers who do a local search visit a store within five miles.”
Table of Contents
1. Why Are Omnichannel Brands Still Struggling to Drive In-Store Visits?
Most store locator apps we tested had a common issue — they were either limited to a single page or not fully optimized for local SEO.
A high-performing store locator needs more than just a map. It should include elements like customer reviews, ratings, calls-to-action (CTAs), and more.
We reviewed several top-rated Shopify apps like SC Store Locator, MAPPY, Storemapper, Stockist Store locator and more and implemented a few changes in ours. The result was a 36% increase in search impact.
Despite investing in store locator tools, many brands still struggle with local discoverability — and it’s costing them foot traffic. Then you can lead into:
- Poor Local Discoverability: Customers often search “brand near me,” but if your store doesn’t show up, they move on.
- Unoptimized Store Locator Pages: Many websites have outdated or bad store locator tools that frustrate users instead of guiding them.
- Lack of Mobile-Friendly Interfaces: With most users browsing on mobile, non-responsive designs lead to drop-offs.
- Neglected Google My Business Profiles: Incomplete or unmanaged listings result in missed search impressions and lost visits.
2. How Omni StoreLocator Solves This Challenge?
Omni StoreLocator tackles the problem of low offline footfall by making it easy for customers to find physical stores right from your website.
Instead of struggling with outdated store locators, brands get a clean, simple tool that connects online visitors directly to nearby stores.
It helps bridge the gap between digital browsing and real-world shopping by improving store visibility and making the discovery process smooth and fast.
3. What Makes Omni StoreLocator Different?
Omni StoreLocator stands out because it’s built with both brands and customers in mind. It helps shoppers quickly find their nearest store, offering a clean, user-friendly interface that works smoothly on any device—whether it’s a phone, tablet, or desktop.
Setting it up is simple, with an easy-to-use analytics dashboard that gives brands valuable insights into store performance and customer behavior.
The app also automates the process of pulling customer reviews, which boosts store credibility and builds trust with potential visitors.
Here’s what makes Omni StoreLocator stand out:
- SEO-Optimized Store Pages: Each physical store has its own dedicated page that is optimized for local search engines. This helps your stores rank higher on Google, making it easier for customers nearby to discover you.
- Interactive Maps with Real-Time Directions: The app includes integrated maps that show exact locations and offer real-time directions, so customers can easily navigate to your stores without confusion.
- Advanced Search Filters: Shoppers can filter store locations by city or state, speeding up the process of finding the nearest or most convenient store.
- Mobile Responsiveness: With more users browsing on phones and tablets, the app is fully responsive, ensuring a smooth and user-friendly experience on any device.
- Analytics Dashboard: Store owners get access to valuable data, including store performance metrics and user interactions, helping businesses make informed decisions to drive more footfall.
- Automated Review Integration: The app automatically pulls customer reviews, building trust and adding social proof right where customers search for stores.
4. Success Stories of Brands Thriving with Omni StoreLocator
Several brands have already experienced the benefits of integrating Omni StoreLocator into their Shopify stores. We worked closely with a variety of D2C brands, inviting them to pilot our app to tackle the common challenge of driving foot traffic to physical stores.
The results were impressive—store pages received significantly higher impressions, and many brands saw direct increases in both in-store visits and overall sales.
4.1 Fashor
Fashor, a fashion retailer with over 90 exclusive brand outlets (EBOs) and stockist stores, struggled with visibility despite having over 1 million customers.
After implementing Omni StoreLocator, Fashor saw higher Google rankings for “near me” searches. Their average search position improved by about 22%, and click-through rates (CTR) increased by 18%, leading to more footfall.
“Since implementing Omni StoreLocator on our website, we have observed improvement in our local SEO rankings. The impressions for near me searches are improving steadily helping us reach more potential customers.The platform's bulk upload feature simplified adding our 90+ stores and stockists. The analytics dashboard helps us identify which stores are getting more clicks .The review feature adds credibility and helps gain customers' trust. Overall, Omni StoreLocator has become a vital tool in connecting our online and offline presence, enhancing the customer experience, and supporting our omnichannel growth.”
4.2 Whimsy Beauty
Whimsy Beauty enhanced discoverability and customer engagement through store pages that include images and authentic customer reviews.
These features built trust and made it easy for shoppers to find nearby stockists, driving more in-store visits thanks to Omni’s automated review integration.
4.3 Neemans
Neemans uses Omni StoreLocator’s advanced filters and analytics to target local customers effectively. Customers can filter stores by city or state to find the nearest showroom quickly.
The detailed analytics help Neemans identify underperforming areas. As a result, impressions increased 4X, and their stores ranked higher for “near me” keywords like “Neemans near me” and “Neemans showroom near me.”
4.4 ISAK Fragrances
ISAK Fragrances, known for artisanal perfumes, needed to convert online interest into in-store visits where customers can sample fragrances. With Omni StoreLocator, their store pages saw a rise in clicks and impressions. Each page includes a clear “Call Store” button and WhatsApp link, enabling smooth customer transitions from browsing to visiting.
“Omni StoreLocator has transformed how customers discover Isak's fragrance stores. The SEO-optimized store listings have notably improved our rankings for location-based and “near me” searches on Google, resulting in a steady increase in impressions and organic traffic to our store pages. The individual store pages allow us to showcase our unique in-store fragrance experiences, driving higher-value purchases from well-informed customers. Omni StoreLocator has become an essential asset in enhancing local visibility and supporting our omnichannel growth objectives.”
These examples show how Omni StoreLocator helps brands across sectors—from apparel and beauty to footwear and fragrances—turn their physical store network into a powerful online advantage.
With features like individual store pages, location filters, and contact integrations, Omni StoreLocator is driving local discovery and boosting foot traffic.
5. Pricing Plans & Features
Understanding that every business has unique needs, Omni StoreLocator offers flexible tiered pricing plans. For smaller brands with up to 10 stores, the basic plan includes essential features such as individual store pages and seamless Google Maps integration, providing a simple yet powerful way to boost local store visibility without overwhelming complexity or cost.
6. Conclusion
Want more people to visit your stores?
If you’re a D2C brand with physical stores, your outlets might be hard to find online. That means lost foot traffic and missed sales. Omni StoreLocator can fix that.
It creates a dedicated web page for each store, so they show up on Google. It also gives real-time directions, adds contact options like call/chat, and shows reviews—all in one place.
Designed to grow with your business, Omni StoreLocator can scale effortlessly—from just one store to over 500 locations.
Try it out here – https://apps.shopify.com/omni-Store Locator-app
If you’re exploring ways to boost repeat purchases and increase customer visits, we’d love to chat. Let’s set up a consultation call. Feel free to reach out to us at alibha@daiom.in
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