At DAiOM, we believe that when people come together as a community, great learning happens—and that learning creates real impact.
Last Friday, our CEO, Saurabh Agrawal, attended the WebEngage “Retention Marketing & Martech Leaders” Meetup in Gurgaon.
It brought together growth and marketing leaders from some of the country’s most well-known brands including Lenskart.com, Sony, CARS24, BMW Group, KENSTAR, Tata Play Ltd, IDP Group, Superkicks, and many more. This event was more than just a meetup—it was a space for real conversations around what’s working (and what’s not) in today’s marketing world.
Leaders discussed their real-world challenges and shared practical insights around building stronger customer relationships in a digital-first world. The focus was on retention—not just as a metric, but as a mindset—and how Martech tools can help brands drive long-term impact.
Whether it was going through complex online journeys, dealing with low-frequency purchases, or adapting to platform changes like those from Meta—every topic was timely and relevant. Here is a roundup of some of the key topics discussed:
Key Topics Discussed
The meetup focused on important challenges that brands face today, including:
- How customer journeys online are becoming more complex and require smarter retention strategies.
- The difficulty of defining retention for products that customers buy rarely or after a long time.
- The need to create offers that do more than just give discounts, but truly engage customers.
- The recent changes on Meta’s platforms and how these affect retention marketing plans.
Table of Contents
1. Why Retention Marketing Matters More Than Ever?
At the event, our CEO Saurabh Agrawal joined other leaders in discussing why retention marketing is now more important than ever. With the cost of customer acquisition going up and growth becoming harder to achieve, the smartest way forward is to focus on existing customers. In today’s market, retention isn’t just a metric—it’s a powerful growth strategy.
Instead of always chasing new users, businesses need to build long-term relationships with the customers they already have. And that’s where MarTech tools come in. They help brands understand customer behavior, create personalized experiences, and improve repeat purchases.
2. Key Takeaways from ‘The State of Retention Marketing’ Report
During the meetup, the copy of the new report titled “The State of Retention Marketing.” was also discussed in detail. The report served as a great conversation starter for the group—and a reminder that retention success requires both the right strategy and the right tools.
This report dived deep into real challenges brands face today—like not fully using their data, struggling to understand customer journeys, or relying too much on discounts. It also offers practical solutions on how to improve retention using smarter segmentation, personalized offers, and better communication.
3. A Thoughtfully Curated Event with a Fun Finish
aspect—from seamless coordination to the selection of relevant and timely topics—reflected a clear focus on building meaningful conversations and a strong community of marketing and growth leaders.
Events like these aren’t just about presentations—they’re about bringing real practitioners together to share what’s working, talk through challenges, and learn from each other’s experiences. In a fast-moving space like MarTech, these honest, peer-driven conversations are what drive meaningful progress.
The event ended on a relaxed and cheerful note with a round of Pictionary, hosted by Sonali Varma, Senior Marketing Manager – Community Events & Partnerships at WebEngage.
It was a great way for everyone to unwind after deep discussions—while also strengthening personal connections and creating a few fun memories along the way. Because when learning and laughter go hand in hand, the impact lasts even longer.
4. Wrapping Up
At DAiOM, we strongly believe that retention marketing and MarTech are not just optional strategies—they are essential pillars for sustainable business growth. As customer acquisition becomes increasingly expensive and competitive, retaining existing customers and keeping them engaged is the smartest way for brands to drive profitability.
By using the right MarTech tools, brands can understand customer behavior better, personalize communication, and deliver experiences that build long-term trust and loyalty. We encourage businesses to shift their focus from short-term sales to long-term relationships—because loyal customers not only stay but also become brand advocates, helping drive organic growth over time.