I travel a lot for work across India. So I’m always on the lookout for hotels that are clean, modern, and affordable.
Over the last 12 months, I tried Bloom Hotels. I stayed in three different ones, but the experience at their Mumbai Andheri property stood out. Honestly, I was impressed.
Bloom is a fast-growing hotel chain with over 500 properties, known for its consistent experience and highly rated stays. Unlike traditional models, Bloom operates in a direct-to-customer format with unified pricing across all its hotels—whether you book online, via app, or at the property.
This ties directly into the omnichannel framework, where the brand ensures that no matter how or where you book, you get the best price directly from them.
Core Pillars of Bloom Hotel’s Vision
- Affordability: Bloom Hotels aims to deliver a premium stay at mid-market prices.
- Consistency: Whether you check into Bloom in Delhi or Coimbatore, the experience stays the same—clean design, smooth check-in, and reliable service.
- Smart, Guest-First Technology: Bloom uses practical tech like in-room chatbots, live service trackers, and 30-second check-ins to remove common friction points and improve the guest journey.
In creating this blog, I have drawn from multiple sources, personal experiences, and product observations as travelers. Read on to know how Bloom Hotels is setting a new benchmark for omnichannel hospitality in India.
“We were the first mid‑market hotel to offer free hi‑speed internet to guests and the first one to introduce the trademarked ‘CloudBed’ sleep experience in the mid‑market hotel space. We are location obsessed and quality obsessed. That is why we have been able to achieve 95% guest satisfaction and over 35% repeat guest business.”
Table of Contents
- History of Bloom Hotels
- How Bloom Hotels Built an Omnichannel Hospitality Experience
- My Experience with Bloom Hotels
- The Power of Bloom Hotel’s Digital Presence
- How Bloom Hotels Uses Technology, Data, and Analytics in Driving Omnichannel Growth?
- Conclusion
1. History of Bloom Hotels
Bloom Hotels is run by Imperativ Hospitality Private Limited. The company started in 2006 with one big goal—fix the problems in India’s mid-range hotel market.
The founders, Gobind Singh Akoi and Raidev Singh Akoi, wanted to offer guests a better and more reliable stay. No confusing prices. No poor service. Just clean design, smart use of technology, and the same high quality every time.
Their promise is “Perfect stays, every time.”
Instead of focusing on discounts or star ratings, they focused on what really matters—comfort, consistency, and great design.
Over the last 19 years, Imperativ Hospitality has grown into a strong company with a solid team and foundation.
Bloom Hotels is their biggest success story. What started in Delhi is now one of India’s most trusted hotel brands—modern, affordable, and built for today’s travelers.
- 2006: Bloom Hotels was founded with a clear focus—modernize mid-market hospitality in India.
- 2012: The first bloomrooms property launches in Delhi, with bold yellow design and high-speed Wi-Fi—setting a new standard.
- 2012–2016: Bloom expands in metro cities, building a loyal base of young professionals and business travelers.
- 2016–2020: Launch of sub-brands like bloomSuites, bloomBoutiques, and X by bloom—tailoring hotel formats to different customer needs.
- 2021–2023: The brand enters tier-2 and tier-3 cities across India, bringing its signature design and tech-led service to underserved markets.
- 2024: With over 50+ hotels across 30+ cities, Bloom Hotels continues to scale with high guest satisfaction and strong repeat bookings.
Today, Bloom Hotels is among India’s fastest-growing hotel brands in the mid-market space.
2. My Experience with Bloom Hotels
For work purposes, I have to travel a lot and I’ve experienced all types of hotels. One of the things that has really stood out to me lately is Bloom Hotels, especially in the affordable business segment. They’ve taken a very D2C-style approach, and it shows.
I’ve stayed at Ginger, Marriott, and many other hotels, but Bloom falls into that sweet spot — the ₹1,000 to ₹10,000 (or $50–$110) range — and delivers great value.
What I particularly like is how they use digitisation across the experience. In many hotels, digital features feel like a checkbox — a fancy booking app, keyless entry, etc. But most of it doesn’t really add value and just follows the standard playbook.
Bloom, on the other hand, uses digital to make things genuinely faster and easier.
- First, there’s the one-click check-in. You just go, enter your name, scan a QR code, and you’re done. No repeated validation. And if you’ve given your ID once at any Bloom, you don’t need to provide it again.
- Second, their direct booking experience is very smooth. The website is super easy to use — unlike many others which are surprisingly difficult. You also get the best prices when you book directly, especially if you’re a repeat customer or a member.
- Third, the in-room chatbot. You can use it for any service request — whether it’s towels or an iron. Sure, there’s a phone too, but we all know how frustrating hotel phone systems can be. The chatbot just makes it easier.
They follow a low-frills model, but in a smart way. Things like shaving kits and dental kits are available on demand — which reduces wastage. Breakfast is decent too.
What stands out to me is their practical and minimalistic digital approach. It’s not just for show — it’s useful.
Not every experience has been perfect. I did face an issue once, but the way they responded and resolved it was quite impressive.
This isn’t a sponsored post. Just sharing my honest view on a hotel brand that’s actually using smart, simple design to improve the customer experience.
At DAiOM, we’ve booked Bloom for work trips in Hyderabad, Bangalore, Mumbai, and I’ve also stayed once with family in Amritsar. Wherever possible, we choose Bloom — because it just makes the experience smoother.
“We introduced the world to a new concept of rooms‑only hotels… We have also avoided reckless growth and vanity metrics to build a winning brand, seeing and rejecting up to 50 hotels for every one we sign.”
3. How Bloom Hotels Built an Omnichannel Hospitality Experience?
What sets Bloom Hotels apart is their attention to small yet powerful details — all crafted with a clear product mindset. Every step of the guest journey, from booking to checkout, feels seamless and intentional.
It’s not just good design — it’s a frictionless, utilitarian, and minimalistic experience that puts the customer first at every touchpoint.
This is what a true omnichannel experience looks like — where each interaction feels connected, effortless, and consistently on-brand.
3.1 Guest History Personalization
At most hotels, every time you visit—even if you’ve stayed there before—they’ll ask for your ID again. You tell them your name, they still scan your ID. It feels repetitive and honestly, a bit frustrating.
But Bloom Hotels has solved this. They remember your details from past stays—your ID, preferences, and requests. No need to repeat anything. Check-in becomes faster, smoother, and more personal.
It’s a small thing, but for frequent travelers, it makes a big difference. And it shows that Bloom isn’t just about one-time bookings—they care about building real, long-term relationships.
3.2 Loyalty Programs
Bloom is slowly but steadily building a loyalty program that rewards consistency—not just one-time bookings. The structure is simple and intuitive:
- Level 1 – Road Warrior: Complete just 1 stay in 365 days and unlock a 5% extra discount on your next booking.
- Level 2 – Jet Setter: Stay 4 times in a year to earn a 10% extra discount, automatically applied.
- Level 3 – Ambassador: With 10 stays, you become an Ambassador and receive a 15% extra discount on future bookings.
This tiered approach encourages repeat stays while making the benefits easy to understand and unlock. Discounts are auto-applied, removing friction from the user journey.
It’s a smart move for an affordable business hotel brand—building loyalty not through luxury, but through reliability, value, and recognition over time.
3.3 Smooth Booking & Check-In
Most hotel websites are slow or cluttered. Bloom’s site is simple, fast, and user-friendly—guests can search, filter, view photos, and book in under a minute. It feels more like shopping on an e-commerce site than a hotel platform.
The smooth experience continues offline. At check-in, returning guests don’t have to fill out forms or show their ID again. Bloom securely stores guest information from previous stays. So, check-in takes just 30 seconds.
3.4 Coworking-Style Lobbies for Work + Waiting
The hotel lobby at Bloom doesn’t feel like a traditional waiting room. Instead, it’s designed like a clean, well-lit coworking lounge. Guests can use bright yellow iMacs, sit comfortably, catch up on emails, or host a casual meeting.
This is especially useful for business travelers or people arriving early before check-in. It gives them a space to relax or stay productive, turning wait time into useful time.
3.5 Smart Chatbot Support Inside Every Room
Most hotels still rely on phone calls to the reception desk for basic guest needs. But Bloom has replaced that with a simple in-room chatbot. Whether you need an iron, extra towels, or the Wi-Fi password, you just message the chatbot and get help instantly.
This saves time for both guests and hotel staff. There’s no need to explain things repeatedly or wait on hold. The bot handles common requests quickly, while human staff can focus on more complex guest needs.
3.6 Live Service Request Tracker
At the reception desk, Bloom has installed a live digital screen that tracks every guest service request. Guests can see when their request is received, who is handling it, and when it’s completed. It also helps hotel staff stay accountable and prioritize tasks better.
3.7 Uniform Experience Across Cities
No matter where you stay—Mumbai, Delhi, Jaipur, or a tier-2 town—Bloom Hotels aim to deliver the same standard of experience. This consistency is rare in the mid-market hotel space, where service can vary greatly from city to city.
To do this, Bloom operates multiple sub-brands under the same design and service philosophy.
3.8 Built-In Social Proofing & Reviews & Ratings
One of the key reasons Bloom is growing so fast is the consistent love it receives from guests. With strong ratings across Google, Booking.com, and other platforms, every hotel acts as a living testimonial.
Bloom makes this visible—showcasing real reviews and ratings on its website and listings to build instant trust.
In a category like affordable business hotels, this kind of social proof is powerful. It reassures new customers, encourages repeat bookings, and reduces decision-making time.
When guests see that others have had a great experience, they feel more confident booking—no big promises needed, just proven satisfaction.
4. The Power of Bloom Hotel’s Digital Presence
What strengthens Bloom’s digital presence is their smart use of direct bookings, OTAs, and content channels—each feeding into the other to create awareness, engagement, and loyalty.
- Direct Booking Website: Clean, fast, and user-friendly. Highlights CloudBed™, loyalty perks, and promotes direct booking.
- OTA Visibility & Retargeting: Uses OTAs for discovery. Retargets guests through emails and ads to drive future direct bookings.
- Automated Communication: Sends timely updates via email, SMS, and app—pre-stay reminders, in-stay info, and post-checkout prompts.
- Social Media & Influencer Content: Focuses on Instagram, LinkedIn, and YouTube Shorts. Invites influencers to share real experiences.
- On-Ground Delivery of Digital Promises: Delivers on digital expectations—30-second check-ins, chatbots, and live service tracking.
5. How Bloom Hotels Uses Technology, Data, and Analytics in Driving Omnichannel Growth?
Bloom Hotels uses a strong tech and data foundation to create a seamless omnichannel experience across every guest touchpoint. At the core is a centralized Customer Data Platform (CDP), which helps unify guest data from their website, app, SMS, and on-property systems.
With tools like Bloomreach Engagement and AI from Loomi, Bloom personalizes communication based on guest behavior—automating emails like “We miss you,” upsell prompts during booking, and loyalty-based offers. This ensures each guest receives timely, relevant messages that drive repeat bookings and build trust.
Their technology also extends into the physical stay experience. Returning guests enjoy 30-second check-ins with no repeated ID submissions, while in-room chatbots handle requests instantly, and service trackers at reception offer real-time updates. Bloom’s platforms are built to be fast, mobile-friendly, and user-first—making bookings feel like shopping on an e-commerce site.
6. Conclusion
Bloom Hotels isn’t just another hospitality chain—it’s redefining what modern travel feels like. By combining thoughtful design, smart tech, and guest-first thinking, Bloom is setting a new standard for omnichannel hospitality.
From instant check-ins to in-room chatbots and real-time service tracking, Bloom shows that innovation doesn’t have to be loud—it just has to work well.
As it grows, Bloom proves that delivering consistent, tech-enabled, and human-centric stays can disrupt even the most traditional of industries.
If you’d like to discuss how we can help enhance and optimize your Omnichannel and growth marketing strategies, we’d be happy to set up a consultation call. Feel free to reach out to us at saurabh@daiom.in
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