We’ve been writing a lot of content lately — from blogs and articles to social media posts and emailers. And over time, we’ve come to rely on three key tools to make this process smoother: ChatGPT, Perplexity, and Manus.
Each of them plays a different role in our workflow — from researching ideas, to structuring content, to rewriting and polishing it inside Google Docs.
But even with the help of these tools, we’ve realised something super important: Creating high-quality content consistently is never easy.
Writers and marketers often face tight deadlines, creative blocks, or just not enough support. The pressure builds up — to stay consistent, come up with fresh ideas, and keep the quality high across platforms. That’s where AI writing tools really help.
Many people only use AI tools to get ideas or do research. But they stop there. That’s a mistake. The real value of AI comes when you use it to improve your content — like making it shorter, clearer, or more engaging. If you only use AI at the start, you miss out. Use it at the end too — for editing, rewriting, or polishing. That’s when it works best.
Today, the market is full of AI content tools — and each is built for different needs. Some are great for short-form, others shine with long-form. Some are built for SEO, others focus on grammar, tone, or rewriting. The key is to find what fits your content goals.
In this blog, we’ve highlighted how we have used the 3 basic tools for our work and also listed the top 5 AI tools built specifically for content and copywriting.
“AI won’t replace copywriters. But copywriters who use AI will replace those who don’t.”
Table of Contents
1. What is AI Copywriting?
AI copywriting means using smart tools to help you write content. These tools are built using machine learning (ML) and natural language processing (NLP), which allow them to understand what you want and generate content that sounds human. They’re especially helpful for writing short pieces like ad copy, landing page text, and social media captions.
The biggest advantage is that they save time. Instead of starting from scratch, the AI gives you a solid draft so you can focus on editing and improving the final version. Some tools can even write longer content like blog posts, making them useful for all kinds of writing tasks.
1.1 How do they work?
AI copywriting works by taking a prompt or instruction you give and using it to create content. With the help of natural language processing (NLP), the tool understands what you’re asking and generates a response based on information it has learned from content across the web.
The big advantage is speed. You can get a draft in seconds, which helps you create content much faster than writing everything from scratch. But AI isn’t perfect. It can sometimes make things up or miss small details, especially in short-form copy where every word counts.
That’s why AI tools should support human writers—not replace them. It’s always best to review and fine-tune the content before using it.
2. Basic Tools We Use For AI Content & Copywriting
If you’re starting to use AI for content creation or copywriting, three tools can help you get results quickly: ChatGPT, Perplexity, and Manus.
Each of them plays a different role, and together they can streamline your writing workflow—from research to drafting to editing.
2.1. ChatGPT – For ideation, drafting, and rewriting
ChatGPT is useful when you’re starting from a blank page or want to explore different content directions. It’s also helpful for rephrasing or improving existing content. You can use it to generate content ideas, write first drafts, or rewrite content in different tones and formats.
- “Suggest 5 newsletter subject lines for a post on AI in marketing.”
- “Write a 100-word introduction for a blog on customer retention tools.”
You can also paste your own content and ask it to match the tone or improve clarity.
2.2. Perplexity – For research and fact-based content
Perplexity is a strong tool for research. It provides short answers with sources and links, which is useful when you’re writing content that needs data or references. It simplifies the process of collecting stats, industry insights, or summaries from multiple sources.
- “What are the current challenges in customer retention for the BFSI industry in India? Add sources.”
- “Share the latest stats on WhatsApp marketing for D2C brands with references.”
Because it shows the source links, you can verify the information or quote directly from them.
2.3 Manus
Manus is a next‑generation AI agent launched in March 2025 by the startup Monica (Butterfly Effect). It’s designed to understand high‑level goals, plan multi‑step workflows, and execute them autonomously—across writing, research, automation, travel planning, stock analysis, and more—without constant human prompting.
While ChatGPT and Perplexity are great for interactive writing and research, we found that Manus is built for those who want an AI to take over the entire task and return with a finished output—almost like handing over a project to a junior analyst who knows how to work independently.
For example, you give Manus a task like “create a competitor analysis report,” and it will:
- Break down the task into subtasks,
- Research information from across the internet,
- Write summaries, structure content, and format it into a usable document.
It works independently and continues the task even if you’re not actively guiding it. You can also review everything it did, step by step, once the task is completed.
Real usage example:
I have asked Manus to create a guide for me with the following prompt:
“I am in charge of website content in my company and my senior management wants me to create some guides on Omnichannel that we can put in our website for people to download. Each guide should be 30-35 pager guides. Some of the topics that we discussed today are – Retention Marketing Guide, Marketing Analytics Guide, Omnichannel Guide. Right now I want you to help me with any one of these. Based on the output you give, I will decide on the rest!”
It will research the topic, pull in relevant insights, structure the post into sections, and deliver a ready-to-use draft—without needing follow-up prompts from you.
Other than this, I have also given another prompt:
“I am writing a blog on Growth Flywheel where I have put the example of Meesho’s Growth Flywheel as one of the case studies. Now I am looking for more such case studies for other Indian brands which I can add in my Growth Flywheel blog. Give me the Growth Flywheels of multiple Indian brands with an explanation!”
3. 5 Advanced AI Content & Copywriting Tools
In the past few years, there’s been a huge rise in AI copywriting tools. More and more platforms are entering the market, each offering something different—whether it’s better quality, faster output, or easier workflows. These tools are built to help writers, marketers, and business owners create content faster and with less effort.
To make it easier for you, we’ve put together a simple list of the 5 best AI copywriting tools worth trying.
3.1 AI-Writer
We also tried AI-Writer, and it’s great for anyone who wants research-based content with minimal effort. It focuses on creating well-sourced articles using the most relevant and up-to-date information available online, which can save a lot of research time.
AI-Writer is known for creating content that’s not only fast but also SEO-friendly. It helps throughout the content process—from research to writing the final article. One thing that stands out is how it shows the sources it used while generating content.
This makes it easier to double-check facts and give proper credit, which is especially helpful for content marketers focused on accuracy.
Pros
- It helps you create content based on real and recent sources, so you don’t have to spend hours researching.
- It connects directly with WordPress, making it easy to publish articles straight from the tool to your website.
Cons
- It takes a bit longer to generate content. In our test, writing a 600-word article took around two minutes, which feels slow if you’re in a hurry.
- It uses a credit-based system, meaning you spend credits every time you create content. This can add up quickly if you’re producing a lot of articles.
Pricing
AI-Writer has three paid plans:
- Basic – $41/month
- Standard – $58/month
- Power – $312/month
All plans come with a free trial, so you can test the tool before deciding.
3.2 Writesonic
Used by over 10 million people, Writesonic is trained on top-performing brand content and built to help freelancers, marketers, and businesses generate high-converting copy fast.
You just pick a template, write a short brief, and you’ll get multiple AI-generated options—from landing pages to SEO descriptions. Its Instant Article Writer lets you turn a simple prompt into a full-length, SEO-friendly article within seconds.
Apart from that, Writesonic also makes it easy to generate website and landing page copy. Just enter a few key details, and it instantly delivers optimized, high-converting content tailored to your brand and audience.
With features like competitor content analysis, fact-checking, and internal linking, it’s built to save time while boosting content performance. Its Chatsonic feature works like ChatGPT, but taps into Google for real-time responses.
Pros:
- Easy to use with ready-made templates
- Supports many content types: blogs, emails, ads, etc.
- SEO-optimized outputs and content gap analysis
- Offers Chatsonic for faster research, image/voice generation
Cons:
- Higher-tier plans can be expensive
- Output still requires human polishing
- Credit limits on some lower-tier plans
- Free trial is limited in scope
Pricing:
- Free trial with 25 credits
- Individual plans: $0 to $79/month
- Team plans: $79 to $399/month
- Enterprise: Custom pricing available on request
3.3 Hypotenuse
We tested Hypotenuse AI, and it stood out as one of the easiest free AI writing tools, especially for e-commerce and content marketers. It focuses on creating product descriptions, blog posts, ad copy, and social media content—all with the help of NLP and machine learning.
The step-by-step layout makes the writing process smooth, helping users input keywords, categories, and target audiences for more tailored content.
One of our favorite features was the blog generator. It produced clean, relevant, and well-structured posts with headings and proper flow—saving time on formatting and edits. While it doesn’t offer as many templates as other tools, the ones it has are high-quality and cover the basics most marketers need.
Pros
- Simple, step-by-step content creation process.
- High-quality blog output with clear structure.
- Allows detailed inputs for more personalized and usable content.
Cons
- Limited variety of templates and content types.
- Requires more inputs than other tools, which can slow down quick tasks.
Pricing (with annual billing at 35% off)
- Free Trial: 7 days
- Starter: $29/month (1 user, 50,000 words)
- Essential: $87/month (1 user, 250,000 words)
- BlogPro: $230/month (3 users, 180,000 words + SEO and technical tools)
- Blog Custom: Custom pricing for tailored AI models and integrations
3.4 Describely (Formerly Copysmith)
If you’re focused on scaling e-commerce content, Describely is built just for that. It’s an AI copywriting tool designed to generate SEO-optimized product descriptions and meta content at scale—perfect for large catalogs.
Using just a product title or SKU, Describely can pull product attributes and generate detailed descriptions in seconds. You can even import product catalogs in bulk and fine-tune content with options like tone of voice, description length, and branding rules.
Pros
- Built specifically for e-commerce product content.
- Handles bulk imports and automated attribute generation.
- Customizable tone and structure for consistent brand voice.
Cons
- No free plan.
- Mainly focused on product descriptions—less helpful for other content formats.
Pricing
- Base Plan: $28/month
- Unlimited copy for up to 50 products
- 5 credits for data enrichment
- Unlimited product imports
- Custom Plan: Tailored pricing
- For advanced product generation needs and premium integrations
3.5 Jasper AI
Jasper AI is one of the most popular AI copywriting tools out there. One feature we really liked is how you can upload details about your business and target audience.
Once that’s done, Jasper uses this information to create content that feels more on-brand and personalized. The results it provides is not just generic text—but they feel aligned with the tone and voice you are aiming for, which makes editing a lot easier.
One thing we found especially helpful while using Jasper AI is its ability to follow a set brand voice. Once you upload your brand details—like tone, audience, and messaging—it reduces the need to tweak every piece manually. This saves a lot of time during the editing process.
After setting things up, you can easily choose what type of content you need—emails, blog posts, ads, and more. Jasper quickly generates copy that matches your style guide, so you get content that feels consistent across all platforms without starting from scratch each time.
Pros
- Collaborative workspace: Jasper allows teams to work together in real time—sharing feedback, making edits, and managing projects smoothly.
- Chrome extension: The Jasper Everywhere feature lets you use the tool on any website, including Google Docs and other workspaces.
- Flexible tool: It adapts well to different content types—whether you need a blog post, ad copy, product description, or email.
Cons
- Steeper learning curve: It’s not the easiest tool for beginners. You’ll need to spend a bit of time learning how to get the best output.
- Extra cost for plagiarism check: Jasper charges separately for plagiarism checks. For example, checking a 700-word article costs around $0.09, which can add up for frequent or longer projects.
Pricing
Jasper uses annual billing.
- Creator Plan: $39/month (1 user)
- Pro Plan: $59/month (up to 5 users)
- Business Plan: Custom pricing (you’ll need to contact their team)Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
4. How Did We Test The Top AI Copywriting Tools?
To understand how well these AI copywriting tools work, we tested them the way an everyday copywriter would. We explored what real users usually look for and checked how each tool performed in real writing situations.
Here’s what we focused on while testing:
- Customization: We checked if the tool could write in different tones—like friendly, professional, or funny—depending on the need. A good tool should switch styles easily.
- Quality of Output: We looked at how clear, natural, and on-topic the content was. We also noted if the writing sounded robotic, repeated phrases, or used too many common clichés.
- Content Variety: Copywriters create many types of content—emails, product descriptions, social media posts, and more. So we tested how well the tools could handle different formats, and if they offered ready-made templates to speed things up.
- Ease of Use: We paid attention to how simple it was to get started. A tool that’s easy to use without needing much training is always better. We also noted if it could connect with tools like Google Docs or Notion, which many writers use daily.
- Pricing: Lastly, we looked at whether the tool offered a free trial, flexible monthly pricing, and plans suitable for solo users, teams, or enterprise clients.
AI tools are now part of the creative process—not a replacement, but a co-pilot that speeds up ideation and execution.
5. Conclusion
Choosing the right AI writing tool depends on your specific content needs. Jasper AI stands out for its high customization and brand voice control, ideal for marketing teams. AI-Writer is perfect for SEO-driven, research-backed articles, while
Writesonic offers the most versatility with tools like Chatsonic, AI image generation, and voiceovers. If you’re looking for simple blog creation, Hypotenuse AI provides guided workflows with strong output quality. For e-commerce teams focused on product copy, Describely is a dedicated solution built to handle bulk listings with precision.
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