Strong Customer Experience is the Biggest Growth Driver
Evaluating customer experience is crucial and serves as the initial step in driving improvement efforts. This blog explores various methodologies for measuring customer experience.
Ultimate MarTech Guide for Omni Channel Businesses
Unlock the full potential of digital marketing with our ultimate guide to navigating the complex MarTech ecosystem and select the right tools.
The Foundation of Marketing Attribution: Understanding UTM Parameters
Learn how UTM parameters improve marketing attribution and performance measurement for accurate traffic tracking and optimized ROI.
Know Your Audience & Market Better With The Customer Vs Consumer Paradigm
Understand the difference between customer and consumer and unlock powerful marketing insights while optimizing customer lifetime value.
How Can Ecommerce Brands Decide When To Launch Their Own App?
Is your e-commerce brand stuck in the mobile website era?
Stuck in mobile website land? Everyone’s shopping on apps these days, and yours could be the next big thing. ️Read here to discover why and how to build your app strategy! ➡️
How To Drive Store Footfall In An Omnichannel Digital World?
As the retail industry advances towards an omnichannel future, significant changes are being driven by this shift. Learn more about it here!
Driving Business Impact through Social Media Marketing
Social Media marketing is key channel for marketers and they struggle to drive business impact. This post helps understand how to drive impact from social media
Offline is the new luxury: Zudio
Explore how Zudio has disrupted offline retail, captivates the young generation, and thrives in the competitive landscape of fast fashion.
Gen AI in Marketing: Revolutionizing the Digital Landscape
Generative AI can be used in marketing, content creation, SEO optimization and much more. Find out how it can impact the digital landscape.
Decoding Marketing and Analytics in the D2C and Omni-Channel World
In a recent YouTube podcast “Decoding Marketing and Analytics in D2C and Omni channel world”, Saurabh Agrawal, the founder and CEO of DAIOM, shared invaluable insights into the evolving landscape of the Direct-to-Consumer (D2C) industry.
Welcome to the Cookieless World in 2024
With third party cookies expected to phase out sooner due to privacy concerns, the marketers need a blueprint to operate in a cookie less era.
5 Trends to watch out for Marketers in 2024
Discover how AI-driven strategies, first-party data utilization, and customer-centric approaches are reshaping the marketing landscape for enhanced engagement and brand loyalty. Stay ahead in the dynamic world of marketing by embracing innovation and personalized experiences.