100+ Articles on Omnichannel Marketing, Retention, Growth Marketing, Marketing Analytics And More
Driving Business Impact from Social Media Traffic to DMs!
Turn social media traffic into business leads! Find how DM automation tools boost conversions on Instagram & WhatsApp.
The Rise of Generative AI and Chatbots: Why They Matter and How Businesses Use Them?
Find how generative AI and chatbots are reshaping customer experience, boosting business efficiency, and aiding the future of conversations.
Are Lead Forms Dead? How Can Brands Use Conversational Forms To Drive Leads?
Are lead forms dead? Know how conversational forms on WhatsApp & chat can boost leads, reduce drop-offs & drive conversions.
ChatGPT and Shopify Partnership: Boon or Bane for the D2C Ecosystem?
ChatGPT & Shopify: How AI is transforming D2C shopping, product discovery, and shaping the future of e-commerce.
The Importance Of Store Locator To Drive Omnichannel Growth
A store locator boosts store visibility, bridges online searches to offline visits, and drives omnichannel retail growth. Learn more in the blog!
“Short Attention Spans” Are a Myth — Here’s How Podcasts Are Proving It Wrong!
Podcasts prove long-form content thrives by offering value and engagement, defying short attention span myths.
Metric of the Week – Purchase Frequency
Boost repeat sales and loyalty by tracking Purchase Frequency. Learn strategies like CRM campaigns and complementary products to drive customer retention.
RCS’s 2-Year Milestone in India: Insights and Takeaways from the Exclusive Seminar
RCS turns 2 in India! With 500M+ users, it’s reshaping brand messaging. Here are our key learnings from the exclusive Google x Dotgo seminar.
The Smartest Growth Marketing Strategy Brands Need Today!
Product-led growth works better than ads. Let people try your product, build trust, and turn users into loyal customers organically.
Can Brands Do Quick Commerce Without Aggregators?
Explore how brands can build their own quick commerce model, reduce aggregator dependency, and deliver faster while staying profitable.
5 Key Insights Defining Digital Content Consumption in 2025
Content consumption has changed faster than ever — 2025 shows just how different audience habits are from a few years ago.
Understanding and Measuring Marketable Base
Capture customer data early to refine marketing, track engagement, and improve retention. Learn best practices for growing and measuring your marketable base.
Monetization of Digital Products – The Whale Approach
Maximize digital product revenue with the Whales, Dolphins, and Minnows framework. Identify high-value users, optimize monetization, and drive sustainable growth.
All You Need To Know About The Key Drivers Behind Online Purchases
Understand the key factors driving online purchases, from trust and convenience to discounts and social proof, and learn how brands influence buying decisions.
How D2C Brands Are Adapting to the Quick Commerce Boom?
Quick commerce is reshaping D2C retail in India with 24x growth. See how brands adapt, tackle challenges, and shape the future of instant deliveries.
How Ecommerce Brands Are Leveraging LinkedIn?
Learn how ecommerce brands leverage LinkedIn for storytelling, brand visibility, and engagement to connect with customers, employees, and industry leaders.
Understanding Indian Customer Segmentation: A Market Within a Market
India’s market is split into 3 segments: India 1 (affluent), India 2 (aspirational middle class), and India 3 (mass-market). Each has unique spending habits.
Everything You Need to Know About Repeat Customer Rate
Find how to measure Repeat Customer Rate (RCR) accurately, track customer loyalty, and boost revenue with effective retention strategies.
Metric of the Week – App Store Conversion
Most users don’t install an app even after reaching the store page. ASO helps boost conversion rates by up to 30%, reducing ad spend waste and improving growth.
Generative AI: A Golden Opportunity or an Existential Threat to IT Services & GCCs?
Generative AI is reshaping IT services & GCCs, driving new business models, collaborations, and AI-led strategies. Adaptation is key to thriving.
Measuring Customer Experience: Key Takeaways from the ET MarTech Leaders Meetup
Find out why traditional CX metrics like NPS fall short and how data-driven insights can improve customer trust, reduce complaints, and drive business growth.
How Can Product Redefine Omnichannel Experience? – Learn From Saurabh Agrawal in his Latest Podcast!
Explore AI, product analytics, and omnichannel growth with Saurabh Agrawal on Product Talk with Malthi. Watch the podcast for key insights!
5 Must-Have Tools to Drive Your SEO
Struggling to rank on the first page? Discover 5 powerful SEO tools to improve visibility, boost traffic, and enhance your website’s performance.
Metric of the Week: Footfall Conversion
Boost retail sales by improving footfall conversion. Learn essential metrics, strategies, and tips to turn store visitors into loyal customers effectively.
FirstCry’s Omnichannel Journey: What Works and What Doesn’t
Know how FirstCry’s omnichannel strategy revolutionized baby care retail in India, combining online and offline shopping to build trust and loyalty among parents.
Metric Of The Week: Marketing ROI
Discover how to measure Marketing ROI effectively, tackle attribution challenges, and optimize your campaigns for better growth and smarter investments.
How E-commerce and D2C Brands Can Use Analytics to Accelerate Growth?
Find out how e-commerce and D2C brands can leverage analytics to streamline operations, optimize resources, and accelerate growth with actionable insights across key areas.
What Are The Top Omnichannel Brands to Watch Out?
Find out how top brands like CaratLane, Nykaa, and Decathlon are excelling with omnichannel strategies for enhanced customer engagement.
Why is the North Star Metric the Key to 10X Business Growth?
Learn what a North Star Metric is, why it matters, and how it drives long-term growth for brands.
Metric of the Week: Customer Lifetime Value (CLV)
Find out the power of Customer Lifetime Value (CLV). Learn how to measure, maximize retention, and drive long-term growth with actionable insights.
Mastering Marketing Attribution: A Guide to Optimizing Your Campaigns
Fine out how marketing attribution helps optimize campaigns, measure touchpoints, and maximize ROI with our comprehensive guide to effective strategies and tools.
Metric of the Week: Social Media Engagement Rate
Engagement rate as a metric goes beyond likes and followers, revealing genuine audience connection. Learn how it varies by industry, the factors influencing it, and ways to calculate and boost it
How Is AI Changing The Way We Search?
AI is revolutionizing search with personalized results and smarter interactions. Explore how AI search engines are outperforming traditional ones and what brands need to do to stay ahead.
Why Do Doctors Need a Professional Website Today?
Find out why doctors need a professional website today! Learn how a well-designed site enhances trust, visibility, and patient engagement in the digital age.
Measuring Customer Experience: What Are The Three Key Areas to Monitor?
Here are the 3 key araes of measuring customer experience—direct feedback, public sentiment, and business impact. Learn to track CX effectively and drive growth!
Who Leads the Way in CX? Insights from the Customer First Summit
We’re happy to share insights from the Customer First Summit, a fantastic event organized by afaqs!. afaqs! is a leading platform for Indian marketing, advertising, and
CaratLane’s Omnichannel Journey: Redefining the Future of Jewellery Shopping
Know about CaratLane’s inspiring omnichannel journey. Discover how innovative strategies, technology, and a customer-first approach redefined jewelry shopping, blending online convenience with in-store experiences seamlessly. Learn more about their story
Product Analytics: The Key to Growth and Retention
How product analytics drive growth and retention by unlocking key insights into user behavior, enhancing user experiences, and boosting brand success?
How Podcasts Are Transforming Content Consumption with AI?
Find out how podcasts, powered by AI, are reshaping content consumption with deeper engagement, flexibility, and innovative formats.
Optimizing Healthcare Practices with CRM Systems
Learn how CRM systems can help doctors improve patient communication, streamline operations, and grow their practice with better organization and insights.
Why Should Doctors Leverage Social Media Today?
Find out how doctors can use LinkedIn, Facebook, and Instagram to educate, engage, and build trust with patients in our complete social media guide!
Cohort Vs. Segment: Are Brands Using These Terms Correctly?
Understand the difference between cohorts and segments in omnichannel marketing. Know how these terms impact a brand’s marketing strategy, and how using both effectively can help brands craft targeted campaigns that drive results.
Why Should Brands Not Ignore Email?
Email marketing remains a powerful tool for brands, offering high ROI, personalization, and engagement. Learn why it’s essential and why brands can’t ignore it.
Why Doctors Should Scale Up Their Digital Presence?
Find out how digital marketing helps doctors build a strong online presence, attract new patients, and enhance practice growth with simple, actionable strategies.
Driving Omni Channel Growth with Digital Marketing
Learn about omnichannel marketing, its benefits, and how connecting online and offline channels boosts customer loyalty, engagement, and sales for your brand.
5 Simple Ways For Brands To Build A Strong First-Party Database
Learn 5 effective ways to build a strong company database with digital billing, online bookings, WhatsApp chatbots, ads, and surveys to boost customer engagement.
How Omnichannel Sales Drive Business Growth?
Explore how sales drive omnichannel growth, enhance customer experience, and boost brand loyalty across multiple channels.
How to Create Flawless Customer Journeys with Exceptional Omnichannel Service?
Find out how exceptional omnichannel service can create flawless customer journeys, enhance satisfaction, and drive loyalty, making every interaction count.
Mistakes Brands Make in Their Omnichannel Strategy
Avoid these 5 common omnichannel marketing mistakes to ensure a seamless experience across all touchpoints and keep your customers coming back for more.
Is Retention Marketing The Key To Driving Higher Lifetime Value?
Find out how effective retention marketing boosts lifetime value (ROI) by keeping customers engaged, increasing loyalty, and maximizing revenue.
Top Picks for Influencer Marketing Platforms in 2024
Explore the top influencer marketing platforms of 2024 to effectively engage your target audience, boost ROI, and enhance brand authenticity.
How To Scale Up Your Store Sales By Increasing Footfall?
How can you boost store sales by increasing footfall? Get practical tips on using digital marketing and more!
How to Improve Your OKRs Using Generative AI?
Improve your OKRs using generative AI! Learn common pitfalls and how tools like ChatGPT can streamline goal setting and boost team collaboration.
Top Data Visualization Tools: A Complete Overview
Learn how data visualization turns complex data into simple KPIs and dashboards, making it easier for your team to understand and use data for better decisions.
Key Insights On Omnichannel & MarTech At ET Brand Equity’s Workshop
Find out the omnichannel marketing insights discussed at the ET Brand Equity workshop, focusing on strategies to enhance customer experiences!
Boosting Customer Experience through CRM and MarTech: A Webinar Summary
Join industry leaders in a LeadSquared webinar as they discuss enhancing customer experience by integrating CRM and MarTech.
Scaling Up Retention Marketing with RFM: Your Key to Customer Retention Success
As marketing costs rise, retention marketing is key. This blog guides marketers in using RFM for customer segmentation and retention.
AWS GDnA DATA AND AI DAY: Insights from Saurabh Agrawal’s AI Talk
Insights on AI, analytics, and building data-driven enterprises shared at ABG – GDNA Day, a key event by Aditya Birla Group and AWS.
The Ultimate Guide To WhatsApp Tools For Your Business
WhatsApp tools elevate customer engagement, improve personalization, and streamline operations. This blog will give an overview of the tools.
How RCS Can Help Improve the ROI of Retention Marketing?
RCS (Rich Communication Services) is revolutionizing omnichannel marketing with engaging, personalized messaging that enhances customer experience and boosts brand loyalty.