90+ Articles on Omnichannel Marketing, Retention, Growth Marketing, Marketing Analytics etc.
Cohort Vs. Segment: Are Brands Using These Terms Correctly?
Understand the difference between cohorts and segments in omnichannel marketing. Know how these terms impact a brand’s marketing strategy, and how using both effectively can help brands craft targeted campaigns that drive results.
Why Should Brands Not Ignore Email?
Email marketing remains a powerful tool for brands, offering high ROI, personalization, and engagement. Learn why it’s essential and why brands can’t ignore it.
Crafting Winning O2O Strategies for Omnichannel Growth
FInd out the winning O2O strategies to drive omnichannel growth, enhance customer experiences, and bridge the gap between online and offline shopping.
Why Doctors Should Scale Up Their Digital Presence?
Find out how digital marketing helps doctors build a strong online presence, attract new patients, and enhance practice growth with simple, actionable strategies.
Driving Omni Channel Growth with Digital Marketing
Learn about omnichannel marketing, its benefits, and how connecting online and offline channels boosts customer loyalty, engagement, and sales for your brand.
5 Simple Ways For Brands To Build A Strong First-Party Database
Learn 5 effective ways to build a strong company database with digital billing, online bookings, WhatsApp chatbots, ads, and surveys to boost customer engagement.
How Omnichannel Sales Drive Business Growth?
Explore how sales drive omnichannel growth, enhance customer experience, and boost brand loyalty across multiple channels.
How to Create Flawless Customer Journeys with Exceptional Omnichannel Service?
Find out how exceptional omnichannel service can create flawless customer journeys, enhance satisfaction, and drive loyalty, making every interaction count.
Mistakes Brands Make in Their Omnichannel Strategy
Avoid these 5 common omnichannel marketing mistakes to ensure a seamless experience across all touchpoints and keep your customers coming back for more.
Is Retention Marketing The Key To Driving Higher Lifetime Value?
Find out how effective retention marketing boosts lifetime value (ROI) by keeping customers engaged, increasing loyalty, and maximizing revenue.
Bridging Online and Offline: The Omnichannel Approach
Understand the omnichannel approach that merges online and offline experiences, helping businesses engage customers seamlessly across all platforms.
Top Picks for Influencer Marketing Platforms in 2024
Explore the top influencer marketing platforms of 2024 to effectively engage your target audience, boost ROI, and enhance brand authenticity.
How To Scale Up Your Store Sales By Increasing Footfall?
How can you boost store sales by increasing footfall? Get practical tips on using digital marketing and more!
How to Improve Your OKRs Using Generative AI?
Improve your OKRs using generative AI! Learn common pitfalls and how tools like ChatGPT can streamline goal setting and boost team collaboration.
Top Data Visualization Tools: A Complete Overview
Learn how data visualization turns complex data into simple KPIs and dashboards, making it easier for your team to understand and use data for better decisions.
Key Insights On Omnichannel & MarTech At ET Brand Equity’s Workshop
Find out the omnichannel marketing insights discussed at the ET Brand Equity workshop, focusing on strategies to enhance customer experiences!
Boosting Customer Experience through CRM and MarTech: A Webinar Summary
Join industry leaders in a LeadSquared webinar as they discuss enhancing customer experience by integrating CRM and MarTech.
Scaling Up Retention Marketing with RFM: Your Key to Customer Retention Success
As marketing costs rise, retention marketing is key. This blog guides marketers in using RFM for customer segmentation and retention.
AWS GDnA DATA AND AI DAY: Insights from Saurabh Agrawal’s AI Talk
Insights on AI, analytics, and building data-driven enterprises shared at ABG – GDNA Day, a key event by Aditya Birla Group and AWS.
The Ultimate Guide To Customer Retention Marketing Tools
Customer Retention Tools can help your business retain existing customers and boost loyalty. Learn best practices, top tools, and strategies to boost profits and maximize customer lifetime value.
The Ultimate Guide To WhatsApp Tools For Your Business
WhatsApp tools elevate customer engagement, improve personalization, and streamline operations. This blog will give an overview of the tools.
Marketing Analytics | The Next Big Frontier in Data-Driven Growth
Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Find out the tools and skills you’ll need to know to work with marketing analytics.
The Ultimate App Attribution Guide for Your Digital Marketing Success
From understanding where your users come from to choosing the right attribution tool, get essential insights to boost your marketing strategy
How RCS Can Help Improve the ROI of Retention Marketing?
RCS (Rich Communication Services) is revolutionizing omnichannel marketing with engaging, personalized messaging that enhances customer experience and boosts brand loyalty.
Is Growth Marketing The Future of Marketing? Learn From Saurabh Agrawal in his Latest Podcast!
Join Saurabh Agrawal, CEO of DAiOM, as he discusses how AI is transforming digital marketing and the importance of ROI.
Stuck with Negative Reviews on Social Media? Customer Effort Score is what you need!
Understand how Customer Effort Score can help streamline your processes for a better, more efficient customer experience.
ICAI Summit: Saurabh Agrawal’s AI Talk
Explore insights from the ICAI AI Summit in Hyderabad with Saurabh Agarwal on AI’s role in enterprises. Learn more!
Local SEO: Marketing strategy to convert Online traffic to Offline
Find out the key hacks to improve your local search rankings and convert clicks to customers with Local SEO
Will AI Influencers Change the Future of Influencer Marketing?
Discover how AI influencers are revolutionizing influencer marketing with cutting-edge technology and explore top AI influencers in the World
Points Vs. Cashback: What Drives Customer Loyalty?
Both points and cashback have their place in driving customer loyalty. The choice between them depends on the brand’s goals, the behaviours they wish to encourage, and the resources available for managing the program.
Gupshup Conversations 2024- Delhi
In the bustling city of Delhi, Gupshup hosted its flagship event, Conversations 2024, on June 20, 2024. This exceptional gathering united tech luminaries, industry leaders,
Digital Analytics: An Ultimate Tool Guide
Boost your business with insights into user acquisition, operational efficiency, and strategic marketing with digital anaytics.
Your Ultimate Guide to the Must-Have SEO Tools
Here is our selection of easy SEO tools and applications that will change your life. Take a look at how to improve your website.
Strong Customer Experience is the Biggest Growth Driver
Evaluating customer experience is crucial and serves as the initial step in driving improvement efforts. This blog explores various methodologies for measuring customer experience.
Ultimate MarTech Guide for Omni Channel Businesses
Unlock the full potential of digital marketing with our ultimate guide to navigating the complex MarTech ecosystem and select the right tools.
DAIOM expands Omni Channel Analytics & Growth Marketing services in the Middle East
DAIOM expands its omni-channel analytics and growth marketing services in the Middle East to enhance business performance and customer engagement.
A Comprehensive Guide to Digital Marketing Success
Discover how to leverage content creation, marketing channels, customer analytics with Saurabh Agarwal on Amit Tiwari’s podcast.
The Foundation of Marketing Attribution: Understanding UTM Parameters
Learn how UTM parameters improve marketing attribution and performance measurement for accurate traffic tracking and optimized ROI.
Decoding Omnichannel: Mastering Strategies for D2C Brands
Find the highlights of the event where industry leaders shared insights on best practices for launching and scaling omnichannel strategies.
Unlocking potential of WhatsApp marketing in UAE and Middle East
Unlock potential of WhatsApp marketing for UAE & Middle East – Webinar session by Saurabh Agrawal and Shobhit Bhargava.
Infosys Topaz Data for AI Summit 2024
Learn about the panel discussion on ‘Powering an AI-first Enterprise’ at the Infosys Topaz Data for AI Summit 2024
Know Your Audience & Market Better With The Customer Vs Consumer Paradigm
Understand the difference between customer and consumer and unlock powerful marketing insights while optimizing customer lifetime value.
How Can Ecommerce Brands Decide When To Launch Their Own App?
Is your e-commerce brand stuck in the mobile website era?
Stuck in mobile website land? Everyone’s shopping on apps these days, and yours could be the next big thing. ️Read here to discover why and how to build your app strategy! ➡️
How To Drive Store Footfall In An Omnichannel Digital World?
As the retail industry advances towards an omnichannel future, significant changes are being driven by this shift. Learn more about it here!
Driving Business Impact through Social Media Marketing
Social Media marketing is key channel for marketers and they struggle to drive business impact. This post helps understand how to drive impact from social media
Offline is the new luxury: Zudio
Explore how Zudio has disrupted offline retail, captivates the young generation, and thrives in the competitive landscape of fast fashion.
Gen AI in Marketing: Revolutionizing the Digital Landscape
Generative AI can be used in marketing, content creation, SEO optimization and much more. Find out how it can impact the digital landscape.
Decoding Marketing and Analytics in the D2C and Omni-Channel World
In a recent YouTube podcast “Decoding Marketing and Analytics in D2C and Omni channel world”, Saurabh Agrawal, the founder and CEO of DAIOM, shared invaluable insights into the evolving landscape of the Direct-to-Consumer (D2C) industry.
Welcome to the Cookieless World in 2024
With third party cookies expected to phase out sooner due to privacy concerns, the marketers need a blueprint to operate in a cookie less era.
5 Trends to watch out for Marketers in 2024
Discover how AI-driven strategies, first-party data utilization, and customer-centric approaches are reshaping the marketing landscape for enhanced engagement and brand loyalty. Stay ahead in the dynamic world of marketing by embracing innovation and personalized experiences.
Location Tricks: Why Stores Cluster?
Unlock the Mystery of Competitor Clustering & Omnichannel Mastery. Learn why brands co-locate & maximize your Omnichannel strategy.
A Data-Driven Journey of Saurabh Agrawal: From American Express to Founding DAIOM
Explore key insights from Saurabh Agrawal’s impactful session on data analytics and entrepreneurship, focusing on customer value, data-driven decision-making, and continuous learning. Discover the power of data in driving business growth and innovation.
Driving efficient growth with Affiliate marketing
Discover the power of affiliate marketing in driving growth and expanding your customer base. Learn how it works, its advantages, types, pricing models, success metrics, execution strategies, and how UPI apps are revolutionizing affiliate marketing.
The Power of Omni Channel: Helping Businesses Connect with Customers
Explore the power of omnichannel strategies reshaping modern commerce and Learn how businesses seamlessly integrate online and offline experiences to drive growth and enhance customer satisfaction.
Decathlon’s Omni Channel with Endless Aisle powered by QR
Decathlon has strategically placed QR codes on all their products, enabling customers to scan and access detailed product information. Explore 5 key QR code use cases.
Importance of 1st Party Data and Organic Ways to Build it
10 Valuable lessons from building and putting First – party data to use in marketing in an emerging Cookieless world
All About WhatsApp Marketing for Business: 101, Best Practices & Measurement
Learn the potential of WhatsApp marketing for your business with this comprehensive guide and Learn how to start, best practices, and key metrics to measure success.
What Was Our Inspiration For DAiOM?
DAIOM, representing DATA, AI and OMni Channel, is committed to drive Profitable Omni-Channel Business Growth through Data and AI.