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DAiOM Blogs

Inside ChatGPT Ads and the Organic Work That Comes Before It

Inside ChatGPT Ads and the Organic Work That Comes Before It

Something shifted this year, and I don’t think most brands have fully caught up to it yet. For the last…

Consumer Insights from the Independence Day Sale

Consumer Insights from the Independence Day Sale

There was a time when the run-up to 15th August looked like planning a flag hoisting and picking which patriotic…

How to get Business Impact from an App?

How to get Business Impact from an App?

On an average there are approximately 70-80 apps on our phones. Building an app feels like the obvious next step…

What Is the Real Role of MarTech in Healthcare?

What Is the Real Role of MarTech in Healthcare?

A few weeks ago I was speaking with a doctor who runs her own clinic. She said something that stayed…

How to Read YouTube Analytics: 5 KPIs That Drive Monetisation

How to Read YouTube Analytics: 5 KPIs That Drive Monetisation

Over the last ten months I’ve been managing Dilse Omni, our podcast, and most of that time I’ve been obsessed…

The Inventory Trap That Keeps Every Growing Brand Cash-Strapped 

The Inventory Trap That Keeps Every Growing Brand Cash-Strapped 

There’s a saying in business that every founder eventually learns the hard way: “Top line is vanity, bottom line is…

Building a D2C Footwear Omnichannel business – the Neemans Way!

Building a D2C Footwear Omnichannel business – the Neemans Way!

Growing up, when someone said shoes, Bata was the first name that came to mind. Then came the Nike, Adidas,…

India’s 4.12 Million Creator Economy Isn’t What You Think It Is

India’s 4.12 Million Creator Economy Isn’t What You Think It Is

Influencer marketing has become a non-negotiable part of every brand’s playbook, and the market is growing in leaps and bounds.…

Is the Future of Marketing Agentic?

Is the Future of Marketing Agentic?

Is the future of marketing agentic? I’ve been asking myself this question ever since my conversation with Sidharth Gopalakrishnan, COO of…

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