Last week, our CEO, Saurabh Agrawal, presented at a leading healthcare conference by Dr Reddy’s Labs (Pedia Academy) attended by over 200 medical professionals. The focus of the session was on two powerful ideas that are reshaping modern medical practice:
- Why must doctors build and own their digital identity?
- How AI and WhatsApp can improve patient engagement and retention?
The audience included doctors from across the country, many of whom are actively looking for new ways to grow their private practice, improve patient retention, and save time through digital tools. The energy in the room reflected a shared intent — to move beyond traditional marketing and adopt smarter, more scalable strategies.
The event also saw attendance from leading pediatric influencers like Dr. Madhavi Bharadwaj, Dr. Nihar Parekh, Dr. Raina Brar, and Dr. Sayed Mujahid Husain — all of whom are redefining how doctors engage with parents and build trust through digital platforms.
The session brought practical conversations, thoughtful questions, and valuable takeaways that doctors could immediately relate to and act on.
Why Digital Identity Matters for Doctors Today?
Most patients today start their healthcare journey online. But the reality is that 90% of doctors still feel unhappy with their current digital presence.
Saurabh began his talk by addressing this gap. He encouraged doctors to take ownership of how they show up online — through search, social media, professional directories, and websites.
A quick “ego search” exercise proved the point: being well-known in the real world doesn’t guarantee digital visibility.
This matters because patients are no longer relying only on word-of-mouth. They are comparing reviews, researching specialties, and choosing doctors based on what they find online.
PDC Framework for Digital Growth
To help doctors build a strong digital presence, Saurabh introduced our PDC Framework — a 3-part approach based on learnings from healthcare influencers and success stories:
How AI and WhatsApp Are Changing Patient Communication?
Dr. Bala’s session highlighted the growing role of automation in healthcare. He showed how AI tools integrated with WhatsApp are being used across the patient journey:
- Before consultation: Automated appointment reminders, FAQs, and patient onboarding
- During consultation: Digital assistance for prescriptions and records
- After consultation: Follow-up messages, care instructions, and feedback collection
This approach helps reduce operational load for doctors, improves the quality of care, and keeps patients better informed at every stage.
Key Learnings from the Event
- Digital presence is no longer optional: Patients will find someone — the question is whether they will find you.
- Consistency builds trust: Even a basic website and regular updates can increase visibility.
- AI tools can save time and improve outcomes: From admin tasks to patient engagement, doctors can delegate smarter with the right tech.
- WhatsApp is now a full-service communication channel: It’s where patients already are — and now it can support entire care workflows.
Wrapping Up
At DAiOM, we believe that digital presence is the modern-day clinic door. If you’re not discoverable online, you’re invisible to the patients who are already looking for care.
Doctors who invest in digital identity and adopt tools like AI and WhatsApp are already seeing better engagement, more patient loyalty, and higher growth.
If you’d like to explore how to get started, check out our upcoming blogs and resources on:
Looking ahead, the future of digital identity and AI in healthcare is promising—set to transform how doctors connect, communicate, and care for patients.