MarTech

How Martech connects marketing and technology to drive omnichannel growth, with insights from Dr. Ashish Bajaj on modern customer journeys.

At ET MarTech Summit 2025, I explored how AdTech drives demand while MarTech delivers results with data, automation, and personalization.

Saurabh and Anand uncovered how real customer listening drives better retention, shaped by Anand’s journey from Burrp to CleverTap.

Frido’s journey from ₹5 lakh to ₹200 crore shows how smart design, storytelling, and trust can redefine comfort in the D2C space.

From understanding where your users come from to picking the right app attribution tool, get insights to boost your marketing strategy.

Understand customer retention better with cohort analysis. Go beyond averages to spot patterns, improve loyalty, and drive growth.

Customer Retention Tools can help your business retain existing customers and boost loyalty. Here are the top tools for retaining customers.

Understand the omnichannel approach that merges online and offline experiences, helping businesses engage customers across all platforms.

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Here are its tools you need to know.

Unlock the full potential of digital marketing with our ultimate guide to navigating the complex MarTech ecosystem and select the right tools

Learn why NPS falls short and how data-driven CX strategies boost trust, reduce complaints, and drive business growth.

Know omnichannel marketing, its benefits, and how connecting online and offline boosts customer loyalty, engagement, and sales for a brand.