Digital Analytics

YouTube monetisation now needs 8,000 watch hours. Here are the 5 analytics KPIs that get you there, from a podcast channel doing it.

90% of purchases happen offline yet most brands fly blind. See how Tango Eye is changing that with visual AI for physical stores.

7 lessons from Alex Schultz’s Click Here: North Star metrics, incrementality, CRO, experiments, organic social, and retention-first growth.

Personal reflections on K. Ganesh’s Mastering Disruption and key lessons on business models, scaling, & building new digital-first companies.

Learn how D2C brands use the Virality Quotient, great products, smart referrals, and true virality to turn customers into growth drivers.

Omni-channel marketing careers blend marketing, analytics, and technology to drive growth across online and offline customer journeys.

Wakefit’s rise to a ₹971 Cr omnichannel brand is a strong online-to-offline example, blending D2C roots, offline stores & content-led trust.

Know how buying decisions are made long before the first click. Explore the power of the Zero Moment of Truth (ZMOT).

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Here are its tools you need to know.

Boost your business with insights into user acquisition, operational efficiency, and strategic marketing with digital anaytics.

Find out how to measure Marketing ROI effectively, tackle attribution challenges, and optimize your campaigns for better growth.

Find out how e-commerce and D2C brands can leverage analytics to streamline operations, optimize resources, and accelerate growth.